Brandwave

How popular isNZMCA in search?

In August 2026, there were an estimated 5.8K branded searches for NZMCA in New Zealand which is down 41.4% over the last 11 months. NZMCA holds 14.2% estimated Share of Search among New Zealand holiday park chains and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. TOP 10 Holiday Parks83.4%
  2. NZMCA14.2%
  3. Holiday Parks New Zealand2%
  4. Kiwi Holiday Parks0.22%
  5. Discovery Parks0.15%
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Which holiday park chains compete with NZMCA?

NZMCA against holiday park chains in New Zealand, by month

Share of Search by month for TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthTOP 10 Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202585.1%12.8%1.6%0.37%0.1%
Nov 202586.7%11.5%1.6%0.22%0.07%
Dec 202587.5%10.6%1.4%0.34%0.06%
Jan 202687.1%11.1%1.4%0.27%0.08%
Feb 202686.7%12%1.1%0.19%0.1%
Mar 202685.3%13.2%1.1%0.31%0.11%
Apr 202684.7%14%1%0.18%0.11%
May 202683.5%14.7%1.3%0.26%0.2%
Jun 202682%15.9%1.6%0.26%0.18%
Jul 202685.5%12.3%1.7%0.28%0.16%
Aug 202683.4%14.2%2%0.22%0.15%
Sep 2026—————

  1. 1.TOP 10 Holiday Parks

    83.4%

    held 1st · 34K estimated branded searches · -8.5% vs prior month · -2.1 points

  2. 2.NZMCA

    14.2%

    held 2nd · 5.8K estimated branded searches · +7.9% vs prior month · +1.8 points

  3. 3.Holiday Parks New Zealand

    2%

    held 3rd · 820 estimated branded searches · +10.8% vs prior month · +0.3 points

  4. 4.Kiwi Holiday Parks

    0.22%

    held 4th · 90 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Discovery Parks

    0.15%

    held 5th · 60 estimated branded searches · -14.3% vs prior month · 0 points

Compare search popularity between NZMCA and its closest rivals

How has branded search demand for NZMCA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZMCA in New Zealand fell from 9.8K to 5.8K.
  • Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand increased from 12.8% to 14.2%.
  • Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand peaked at 15.9% in June 2026 and was lowest at 10.6% in December 2025.

How did search popularity change for New Zealand holiday park chains in August 2026?

  1. In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.

  2. In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.

  3. Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.

  5. Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

How is NZMCA measured?

Brandwave collects information about searches that people make online using NZMCA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • campsaver nzmca
  • covi nzmca insurance
  • foxton nzmca park
  • gisborne nzmca park
  • kaikoura nzmca park
  • lake tekapo nzmca park
  • new zealand motor caravan association inc nzmca
  • nzmca
  • nzmca camping
  • nzmca discounts
  • nzmca motorhomes for sale
  • nzmca parks
  • nzmca sites
  • nzmca website
  • wireless nation nzmca

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How the Brand Demand Index is measured

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