Brandwave

How popular isDiscovery Parks in search?

In August 2026, there were an estimated 60 branded searches for Discovery Parks in New Zealand which is down 25% over the last 11 months. Discovery Parks holds 0.15% estimated Share of Search among New Zealand holiday park chains and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. TOP 10 Holiday Parks83.4%
  2. NZMCA14.2%
  3. Holiday Parks New Zealand2%
  4. Kiwi Holiday Parks0.22%
  5. Discovery Parks0.15%
Discovery Parks website (opens in a new tab)

Follow Discovery Parks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which holiday park chains compete with Discovery Parks?

Discovery Parks against holiday park chains in New Zealand, by month

Share of Search by month for TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand, Discovery Parks. The figures are in the table below the chart.

View monthly share of search table
MonthTOP 10 Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202585.1%12.8%1.6%0.37%0.1%
Nov 202586.7%11.5%1.6%0.22%0.07%
Dec 202587.5%10.6%1.4%0.34%0.06%
Jan 202687.1%11.1%1.4%0.27%0.08%
Feb 202686.7%12%1.1%0.19%0.1%
Mar 202685.3%13.2%1.1%0.31%0.11%
Apr 202684.7%14%1%0.18%0.11%
May 202683.5%14.7%1.3%0.26%0.2%
Jun 202682%15.9%1.6%0.26%0.18%
Jul 202685.5%12.3%1.7%0.28%0.16%
Aug 202683.4%14.2%2%0.22%0.15%
Sep 2026—————

  1. 1.TOP 10 Holiday Parks

    83.4%

    held 1st · 34K estimated branded searches · -8.5% vs prior month · -2.1 points

  2. 2.NZMCA

    14.2%

    held 2nd · 5.8K estimated branded searches · +7.9% vs prior month · +1.8 points

  3. 3.Holiday Parks New Zealand

    2%

    held 3rd · 820 estimated branded searches · +10.8% vs prior month · +0.3 points

  4. 4.Kiwi Holiday Parks

    0.22%

    held 4th · 90 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Discovery Parks

    0.15%

    held 5th · 60 estimated branded searches · -14.3% vs prior month · 0 points

Compare search popularity between Discovery Parks and its closest rivals

How has branded search demand for Discovery Parks changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Discovery Parks in New Zealand fell from 80 to 60.
  • Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand held steady, from 0.1% to 0.15%.

How did search popularity change for New Zealand holiday park chains in August 2026?

  1. In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.

  2. In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.

  3. Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.

  5. Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

How is Discovery Parks measured?

Brandwave collects information about searches that people make online using Discovery Parks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • discovery parks
  • perth discovery parks

Do you work for Discovery Parks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Discovery Parks your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record