Discovery Parks vs Kiwi Holiday Parks:Which is more popular by branded search in New Zealand?
In August 2026, Kiwi Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Kiwi Holiday Parks was estimated to have 90 branded searches compared to Discovery Parks’ 60, and held a 0.22% Share of Search versus Discovery Parks’ 0.15%.
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Which is more popular in search, Discovery Parks or Kiwi Holiday Parks?
Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiwi Holiday Parks, Discovery Parks. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Discovery Parks and Kiwi Holiday Parks comparison changed over the last 12 months?
3 findings
- Kiwi Holiday Parks was ahead of Discovery Parks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Kiwi Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.37% to 0.22%, and its estimated monthly branded searches moved from 280 to 90.
How did search popularity change for New Zealand holiday park chains in August 2026?
2 changes
Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Discovery Parks’ and Kiwi Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discovery Parks
2 branded search terms
- discovery parks
- perth discovery parks
Kiwi Holiday Parks
4 branded search terms
- kiwi holiday parks
- kiwi holiday parks nz
- kiwiholidayparks
- kiwiholidayparks com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.