Brandwave

Holiday park chains in New Zealand:Which brands are most popular in search?

In August 2026, TOP 10 Holiday Parks was the most searched among holiday park chains in New Zealand, with an estimated 34K branded searches and 83.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. TOP 10 Holiday Parks83.4%
  2. NZMCA14.2%
  3. Holiday Parks New Zealand2%
  4. Kiwi Holiday Parks0.22%
  5. Discovery Parks0.15%

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Share of SearchLeaderboard

Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among holiday park chains in New Zealand, by month

Share of Search by month for TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthTOP 10 Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202585.1%12.8%1.6%0.37%0.1%
Nov 202586.7%11.5%1.6%0.22%0.07%
Dec 202587.5%10.6%1.4%0.34%0.06%
Jan 202687.1%11.1%1.4%0.27%0.08%
Feb 202686.7%12%1.1%0.19%0.1%
Mar 202685.3%13.2%1.1%0.31%0.11%
Apr 202684.7%14%1%0.18%0.11%
May 202683.5%14.7%1.3%0.26%0.2%
Jun 202682%15.9%1.6%0.26%0.18%
Jul 202685.5%12.3%1.7%0.28%0.16%
Aug 202683.4%14.2%2%0.22%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.TOP 10 Holiday Parks

    83.4%

    held 1st · 34K estimated branded searches · -8.5% vs prior month · -2.1 points

  2. 2.NZMCA

    14.2%

    held 2nd · 5.8K estimated branded searches · +7.9% vs prior month · +1.8 points

  3. 3.Holiday Parks New Zealand

    2%

    held 3rd · 820 estimated branded searches · +10.8% vs prior month · +0.3 points

  4. 4.Kiwi Holiday Parks

    0.22%

    held 4th · 90 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Discovery Parks

    0.15%

    held 5th · 60 estimated branded searches · -14.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among holiday park chains in New Zealand?

In August 2026, TOP 10 Holiday Parks was the most searched among holiday park chains in New Zealand, with an estimated 34K branded searches and 83.4% estimated Share of Search within this set. NZMCA is in 2nd place, 69.3 percentage points behind at 14.2% Share of Search.

New Zealand holiday park chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TOP 10 Holiday Parks85.1% → 83.4%87.5%Dec 202582%Jun 20261st
NZMCA12.8% → 14.2%15.9%Jun 202610.6%Dec 20252nd
Holiday Parks New Zealand1.6% → 2%2%Aug 20261%Apr 20263rd
Kiwi Holiday Parks0.37% → 0.22%0.37%Oct 20250.18%Apr 20264th
Discovery Parks0.1% → 0.15%0.2%May 20260.06%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand decreased from 85.1% to 83.4%.
  • Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand increased from 12.8% to 14.2%.
  • Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand peaked at 87.5% in December 2025 and was lowest at 82% in June 2026.
  • Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand peaked at 15.9% in June 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, Holiday Parks New Zealand, Kiwi Holiday Parks and Discovery Parks held steady: their estimated Share of Search among holiday park chains in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand holiday park chains in August 2026?

  1. In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.

  2. In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.

  3. Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  4. Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.

  5. Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

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