Brandwave

NZMCA vs TOP 10 Holiday Parks:Which is more popular by branded search in New Zealand?

In August 2026, TOP 10 Holiday Parks had more branded searches than NZMCA among holiday park chains in New Zealand. TOP 10 Holiday Parks was estimated to have 34K branded searches compared to NZMCA’s 5.8K, and held an 83.4% Share of Search versus NZMCA’s 14.2%.

Share of Search among holiday park chains in New Zealand in August 2026Which is more popular in search, NZMCA or TOP 10 Holiday Parks?
NZMCA14.2%5.8K searches
vs
TOP 10 Holiday Parks83.4%34K searches
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Which is more popular in search, NZMCA or TOP 10 Holiday Parks?

Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NZMCA and TOP 10 Holiday Parks among holiday park chains in New Zealand, by month

Share of Search by month for TOP 10 Holiday Parks, NZMCA. The figures are in the table below the chart.

View monthly share of search table
MonthTOP 10 Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202585.1%12.8%1.6%0.37%0.1%
Nov 202586.7%11.5%1.6%0.22%0.07%
Dec 202587.5%10.6%1.4%0.34%0.06%
Jan 202687.1%11.1%1.4%0.27%0.08%
Feb 202686.7%12%1.1%0.19%0.1%
Mar 202685.3%13.2%1.1%0.31%0.11%
Apr 202684.7%14%1%0.18%0.11%
May 202683.5%14.7%1.3%0.26%0.2%
Jun 202682%15.9%1.6%0.26%0.18%
Jul 202685.5%12.3%1.7%0.28%0.16%
Aug 202683.4%14.2%2%0.22%0.15%
Sep 2026—————

How has the NZMCA and TOP 10 Holiday Parks comparison changed over the last 12 months?

How did search popularity change for New Zealand holiday park chains in August 2026?

  1. In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.

  2. In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.

How each brand is measured

Brandwave collects information about searches that people make online using NZMCA’s and TOP 10 Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZMCA

15 branded search terms

  • campsaver nzmca
  • covi nzmca insurance
  • foxton nzmca park
  • gisborne nzmca park
  • kaikoura nzmca park
  • lake tekapo nzmca park
  • new zealand motor caravan association inc nzmca
  • nzmca
  • nzmca camping
  • nzmca discounts
  • nzmca motorhomes for sale
  • nzmca parks
  • nzmca sites
  • nzmca website
  • wireless nation nzmca

TOP 10 Holiday Parks

19 branded search terms

  • akaroa top 10 holiday park
  • fox glacier top 10 holiday park
  • hot water beach top 10 holiday park
  • hot water top 10 holiday park
  • motueka top 10 holiday park
  • oamaru top 10 holiday park nz
  • pohara beach top 10 holiday park
  • queenstown top 10 holiday park
  • taupo top 10 holiday park
  • te anau top 10 holiday park
  • top 10 holiday park
  • top 10 holiday park greymouth
  • top 10 holiday park hanmer springs
  • top 10 holiday park timaru
  • top 10 holiday parks near me
  • top 10 holiday parks nz
  • top10 co nz
  • top10holidayparks
  • wanaka top 10 holiday park

How the Brand Demand Index is measured

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