How popular isTOP 10 Holiday Parks in search?
In August 2026, there were an estimated 34K branded searches for TOP 10 Holiday Parks in New Zealand which is down 47.9% over the last 11 months. TOP 10 Holiday Parks holds 83.4% estimated Share of Search among New Zealand holiday park chains and is ranked 1st of 5 competitors for search popularity.
TOP 10 Holiday Parks83.4%
NZMCA14.2%
Holiday Parks New Zealand2%- Kiwi Holiday Parks0.22%
Discovery Parks0.15%
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Which holiday park chains compete with TOP 10 Holiday Parks?
Share of Search by month for TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.4% | 34K | -8.5% | -2.1 points | |
| 2, held 2nd | 14.2% | 5.8K | +7.9% | +1.8 points | |
| 3, held 3rd | 2% | 820 | +10.8% | +0.3 points | |
| 4, held 4th | 0.22% | 90 | -25% | -0.1 points | |
| 5, held 5th | 0.15% | 60 | -14.3% | 0 points |
83.4%
held 1st · 34K estimated branded searches · -8.5% vs prior month · -2.1 points
2.
NZMCA14.2%
held 2nd · 5.8K estimated branded searches · +7.9% vs prior month · +1.8 points
held 3rd · 820 estimated branded searches · +10.8% vs prior month · +0.3 points
0.22%
held 4th · 90 estimated branded searches · -25% vs prior month · -0.1 points
0.15%
held 5th · 60 estimated branded searches · -14.3% vs prior month · 0 points
Compare search popularity between TOP 10 Holiday Parks and its closest rivals
- TOP 10 Holiday Parks vs NZMCA: compare search popularity
- TOP 10 Holiday Parks vs Holiday Parks New Zealand: compare search popularity
- TOP 10 Holiday Parks vs Kiwi Holiday Parks: compare search popularity
- Compare TOP 10 Holiday Parks with any brand
How has branded search demand for TOP 10 Holiday Parks changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TOP 10 Holiday Parks in New Zealand fell from 65.2K to 34K.
- Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand decreased from 85.1% to 83.4%.
- Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand peaked at 87.5% in December 2025 and was lowest at 82% in June 2026.
How did search popularity change for New Zealand holiday park chains in August 2026?
5 changes
In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.
Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How is TOP 10 Holiday Parks measured?
Brandwave collects information about searches that people make online using TOP 10 Holiday Parks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- akaroa top 10 holiday park
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- top 10 holiday parks near me
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- top10holidayparks
- wanaka top 10 holiday park
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