Discovery Parks vs TOP 10 Holiday Parks:Which is more popular by branded search in New Zealand?
In August 2026, TOP 10 Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. TOP 10 Holiday Parks was estimated to have 34K branded searches compared to Discovery Parks’ 60, and held an 83.4% Share of Search versus Discovery Parks’ 0.15%.
Follow Discovery Parks vs TOP 10 Holiday Parks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Discovery Parks or TOP 10 Holiday Parks?
Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TOP 10 Holiday Parks, Discovery Parks. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Discovery Parks and TOP 10 Holiday Parks comparison changed over the last 12 months?
3 findings
- TOP 10 Holiday Parks was ahead of Discovery Parks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 85.1% to 83.4%, and its estimated monthly branded searches moved from 65.2K to 34K.
How did search popularity change for New Zealand holiday park chains in August 2026?
2 changes
In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.
Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Discovery Parks’ and TOP 10 Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discovery Parks
2 branded search terms
- discovery parks
- perth discovery parks
TOP 10 Holiday Parks
19 branded search terms
- akaroa top 10 holiday park
- fox glacier top 10 holiday park
- hot water beach top 10 holiday park
- hot water top 10 holiday park
- motueka top 10 holiday park
- oamaru top 10 holiday park nz
- pohara beach top 10 holiday park
- queenstown top 10 holiday park
- taupo top 10 holiday park
- te anau top 10 holiday park
- top 10 holiday park
- top 10 holiday park greymouth
- top 10 holiday park hanmer springs
- top 10 holiday park timaru
- top 10 holiday parks near me
- top 10 holiday parks nz
- top10 co nz
- top10holidayparks
- wanaka top 10 holiday park
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.