Holiday Parks New Zealand vs NZMCA:Which is more popular by branded search in New Zealand?
In August 2026, NZMCA had more branded searches than Holiday Parks New Zealand among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Holiday Parks New Zealand’s 820, and held a 14.2% Share of Search versus Holiday Parks New Zealand’s 2%.
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Which is more popular in search, Holiday Parks New Zealand or NZMCA?
Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Holiday Parks New Zealand and NZMCA comparison changed over the last 12 months?
3 findings
- NZMCA was ahead of Holiday Parks New Zealand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 1.3K to 820.
- Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand moved from 12.8% to 14.2%, and its estimated monthly branded searches moved from 9.8K to 5.8K.
How did search popularity change for New Zealand holiday park chains in August 2026?
2 changes
In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Holiday Parks New Zealand’s and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holiday Parks New Zealand
3 branded search terms
- best holiday parks new zealand
- holiday parks new zealand
- top ten holiday parks new zealand
NZMCA
15 branded search terms
- campsaver nzmca
- covi nzmca insurance
- foxton nzmca park
- gisborne nzmca park
- kaikoura nzmca park
- lake tekapo nzmca park
- new zealand motor caravan association inc nzmca
- nzmca
- nzmca camping
- nzmca discounts
- nzmca motorhomes for sale
- nzmca parks
- nzmca sites
- nzmca website
- wireless nation nzmca
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