Discovery Parks vs NZMCA:Which is more popular by branded search in New Zealand?
In August 2026, NZMCA had more branded searches than Discovery Parks among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Discovery Parks’ 60, and held a 14.2% Share of Search versus Discovery Parks’ 0.15%.
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Which is more popular in search, Discovery Parks or NZMCA?
Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZMCA, Discovery Parks. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Discovery Parks and NZMCA comparison changed over the last 12 months?
3 findings
- NZMCA was ahead of Discovery Parks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand moved from 12.8% to 14.2%, and its estimated monthly branded searches moved from 9.8K to 5.8K.
How did search popularity change for New Zealand holiday park chains in August 2026?
2 changes
In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Discovery Parks’ and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discovery Parks
2 branded search terms
- discovery parks
- perth discovery parks
NZMCA
15 branded search terms
- campsaver nzmca
- covi nzmca insurance
- foxton nzmca park
- gisborne nzmca park
- kaikoura nzmca park
- lake tekapo nzmca park
- new zealand motor caravan association inc nzmca
- nzmca
- nzmca camping
- nzmca discounts
- nzmca motorhomes for sale
- nzmca parks
- nzmca sites
- nzmca website
- wireless nation nzmca
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