Discovery Parks vs Holiday Parks New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, Holiday Parks New Zealand had more branded searches than Discovery Parks among holiday park chains in New Zealand. Holiday Parks New Zealand was estimated to have 820 branded searches compared to Discovery Parks’ 60, and held a 2% Share of Search versus Discovery Parks’ 0.15%.
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Which is more popular in search, Discovery Parks or Holiday Parks New Zealand?
Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holiday Parks New Zealand, Discovery Parks. The figures are in the table below the chart.
View monthly share of search table
| Month | TOP 10 Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 12.8% | 1.6% | 0.37% | 0.1% |
| Nov 2025 | 86.7% | 11.5% | 1.6% | 0.22% | 0.07% |
| Dec 2025 | 87.5% | 10.6% | 1.4% | 0.34% | 0.06% |
| Jan 2026 | 87.1% | 11.1% | 1.4% | 0.27% | 0.08% |
| Feb 2026 | 86.7% | 12% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 85.3% | 13.2% | 1.1% | 0.31% | 0.11% |
| Apr 2026 | 84.7% | 14% | 1% | 0.18% | 0.11% |
| May 2026 | 83.5% | 14.7% | 1.3% | 0.26% | 0.2% |
| Jun 2026 | 82% | 15.9% | 1.6% | 0.26% | 0.18% |
| Jul 2026 | 85.5% | 12.3% | 1.7% | 0.28% | 0.16% |
| Aug 2026 | 83.4% | 14.2% | 2% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Discovery Parks and Holiday Parks New Zealand comparison changed over the last 12 months?
3 findings
- Holiday Parks New Zealand was ahead of Discovery Parks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 1.3K to 820.
How did search popularity change for New Zealand holiday park chains in August 2026?
2 changes
Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Discovery Parks’ and Holiday Parks New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discovery Parks
2 branded search terms
- discovery parks
- perth discovery parks
Holiday Parks New Zealand
3 branded search terms
- best holiday parks new zealand
- holiday parks new zealand
- top ten holiday parks new zealand
Put your own brand in this comparison
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