Kiwi Holiday Parks vs NZMCA:Which is more popular by branded search in New Zealand?

Name: Kiwi Holiday Parks vs NZMCA: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NZMCA had more branded searches than Kiwi Holiday Parks among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Kiwi Holiday Parks’ 90, and held a 14.2% Share of Search versus Kiwi Holiday Parks’ 0.22%.

Share of Search among holiday park chains in New Zealand in August 2026Which is more popular in search, Kiwi Holiday Parks or NZMCA?

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Which is more popular in search, Kiwi Holiday Parks or NZMCA?

Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kiwi Holiday Parks and NZMCA among holiday park chains in New Zealand, by month

Month	TOP 10 Holiday Parks	NZMCA	Holiday Parks New Zealand	Kiwi Holiday Parks	Discovery Parks
Oct 2025	85.1%	12.8%	1.6%	0.37%	0.1%
Nov 2025	86.7%	11.5%	1.6%	0.22%	0.07%
Dec 2025	87.5%	10.6%	1.4%	0.34%	0.06%
Jan 2026	87.1%	11.1%	1.4%	0.27%	0.08%
Feb 2026	86.7%	12%	1.1%	0.19%	0.1%
Mar 2026	85.3%	13.2%	1.1%	0.31%	0.11%
Apr 2026	84.7%	14%	1%	0.18%	0.11%
May 2026	83.5%	14.7%	1.3%	0.26%	0.2%
Jun 2026	82%	15.9%	1.6%	0.26%	0.18%
Jul 2026	85.5%	12.3%	1.7%	0.28%	0.16%
Aug 2026	83.4%	14.2%	2%	0.22%	0.15%
Sep 2026	—	—	—	—	—

How has the Kiwi Holiday Parks and NZMCA comparison changed over the last 12 months?

3 findings

NZMCA was ahead of Kiwi Holiday Parks in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kiwi Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.37% to 0.22%, and its estimated monthly branded searches moved from 280 to 90.
Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand moved from 12.8% to 14.2%, and its estimated monthly branded searches moved from 9.8K to 5.8K.

How did search popularity change for New Zealand holiday park chains in August 2026?

2 changes

In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kiwi Holiday Parks’ and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.