How popular isMILK Books?
In October 2026, people searched for MILK Books by name about 1,000 times in New Zealand, a 47.4% decrease from the previous year. These searches made up 5.9% of all New Zealand wedding album brand searches, placing MILK Books second out of six brands. When we asked both ChatGPT and Google AI Overviews about wedding album brands, MILK Books appeared in all answers and was the second most recommended of the six.
MILK Books is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.
SnapfishShare of searches 87.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MILK BooksShare of searches 5.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
QueensberryShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ShutterflyShare of searches 1.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
MpixShare of searches 0.53%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wedding album brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MILK Books appeared in all four answers. MILK Books is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Queensberry1st
- MILK Books2nd
Artifact Uprising3rd- Snapfish4th
- Shutterfly5th
- Mpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wedding album brands
4 answers
Asked ChatGPT
“Which wedding album brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wedding album brands in New Zealand?”
Asked ChatGPT
“What's the best wedding album brand in New Zealand for a wedding keepsake?”
Searched Google, AI Overview
“wedding album nz”
Searched Google, AI Overview
“photo album for wedding”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for MILK Books compared with other New Zealand wedding album brands?
Share of searches by month for Snapfish, MILK Books, Queensberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | MILK Books | Queensberry | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.4% | 6.1% | 4.2% | 1.5% | 0.29% | 0.45% |
| Dec 2025 | 88.4% | 4% | 4% | 2.9% | 0.36% | 0.44% |
| Jan 2026 | 86.3% | 6.2% | 4.2% | 2.3% | 0.52% | 0.52% |
| Feb 2026 | 82.6% | 6.8% | 6% | 2.7% | 0.48% | 1.4% |
| Mar 2026 | 82.1% | 8.8% | 6% | 2.2% | 0.47% | 0.47% |
| Apr 2026 | 84.5% | 7.4% | 5.7% | 1.5% | 0.51% | 0.4% |
| May 2026 | 87.4% | 5.9% | 4.3% | 1.5% | 0.41% | 0.53% |
| Jun 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Jul 2026 | 85.5% | 7.1% | 5.1% | 1.5% | 0.49% | 0.35% |
| Aug 2026 | 86.5% | 5.8% | 5.1% | 1.5% | 0.41% | 0.53% |
| Sep 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Oct 2026 | 87.1% | 5.9% | 4.2% | 1.9% | 0.53% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.1% | 14.8K | +22.3% | +2.2 points | |
| 2, held 2nd | 5.9% | 1K | 0% | -1.1 points | |
| 3, held 3rd | 4.2% | 720 | 0% | -0.8 points | |
| 4, held 4th | 1.9% | 320 | +23.1% | +0.1 points | |
| 5, moved from 6th to 5th | 0.53% | 90 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.41% | 70 | -22.2% | -0.2 pointsmoved from 5th to 6th |
1.
Snapfish87.1%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
5.9%
Held 2nd. 1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.2%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.
1.9%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
5.
Mpix0.53%
Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Moved from 5th to 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
Compare popularity between MILK Books and its closest rivals
Every comparison with MILK Books
10 comparisons
How has branded search demand for MILK Books changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for MILK Books in New Zealand fell from 1.9K to 1K.
- Across the 12 months ending October 2026, MILK Books’ share of searches among wedding album brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 4% in December 2025.
How did search popularity change for New Zealand wedding album brands in October 2026?
6 changes
In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.
In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.
In October 2026, Queensberry lost share of searches among wedding album brands in New Zealand, from 5% to 4.2%.
In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.
In October 2026, Artifact Uprising fell from 5th to 6th among wedding album brands in New Zealand.
Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.
How are MILK Books’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MILK Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milk books
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Where does MILK Books compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Photo book printing services | 4th of 9 | 3.2% | Show ranking |
| Wedding album brands | 2nd of 6 | 5.9% | Shown above |
Is MILK Books your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.