Brandwave

How popular isShutterfly?

In October 2026, people searched for Shutterfly by name about 320 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 1.9% of all New Zealand wedding album brand searches, placing Shutterfly fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about wedding album brands, Shutterfly appeared in one of the four answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Shutterfly is the fourth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. SnapfishShare of searches 87.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. MILK BooksShare of searches 5.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. QueensberryShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. ShutterflyShare of searches 1.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. MpixShare of searches 0.53%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top wedding album brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shutterfly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Shutterfly is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensberry1st
  2. MILK Books2nd
  3. Artifact Uprising3rd
  4. Snapfish4th
  5. Shutterfly5th
  6. Mpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wedding album brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Shutterfly compared with other New Zealand wedding album brands?

Shutterfly against wedding album brands in New Zealand, by month

Share of searches by month for Snapfish, MILK Books, Queensberry, Shutterfly. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishMILK BooksQueensberryShutterflyMpixArtifact Uprising
Nov 202587.4%6.1%4.2%1.5%0.29%0.45%
Dec 202588.4%4%4%2.9%0.36%0.44%
Jan 202686.3%6.2%4.2%2.3%0.52%0.52%
Feb 202682.6%6.8%6%2.7%0.48%1.4%
Mar 202682.1%8.8%6%2.2%0.47%0.47%
Apr 202684.5%7.4%5.7%1.5%0.51%0.4%
May 202687.4%5.9%4.3%1.5%0.41%0.53%
Jun 202684.9%7%5%1.8%0.63%0.63%
Jul 202685.5%7.1%5.1%1.5%0.49%0.35%
Aug 202686.5%5.8%5.1%1.5%0.41%0.53%
Sep 202684.9%7%5%1.8%0.63%0.63%
Oct 202687.1%5.9%4.2%1.9%0.53%0.41%

  1. 1.Snapfish

    87.1%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.MILK Books

    5.9%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Queensberry

    4.2%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shutterfly

    1.9%

    Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  5. 5.Mpix

    0.53%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Artifact Uprising

    0.41%

    Moved from 5th to 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

Compare popularity between Shutterfly and its closest rivals

Every comparison with Shutterfly

10 comparisons

How has branded search demand for Shutterfly changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Shutterfly in New Zealand fell from 480 to 320.
  • Across the 12 months ending October 2026, Shutterfly’s share of searches among wedding album brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.5% in April 2026.

How did search popularity change for New Zealand wedding album brands in October 2026?

6 changes

  1. In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.

  2. In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.

  3. In October 2026, Queensberry lost share of searches among wedding album brands in New Zealand, from 5% to 4.2%.

  4. In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.

  5. In October 2026, Artifact Uprising fell from 5th to 6th among wedding album brands in New Zealand.

  6. Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.

How are Shutterfly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shutterfly

Do you work for Shutterfly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shutterfly compete?

Shutterfly is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo book printing services7th of 91%Show ranking
Wedding album brands4th of 61.9%Shown above
Creator with pink hair and a pink jacket

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