Brandwave

Shutterfly vs Vistaprint:Which is more popular in New Zealand?

In October 2026, Vistaprint had more branded searches than Shutterfly among photo book printing services in New Zealand. Vistaprint had about 9,070 branded searches, while Shutterfly had 320. Vistaprint made up 29.5% of all photo book printing service searches we track, and Shutterfly accounted for 1%. When we asked ChatGPT and Google AI Overviews about photo book printing services, Vistaprint appeared in four of the five answers and Shutterfly in none.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Vistaprint, about 28 searches for every 1 for Shutterfly

Vistaprint 9.1K searchesShutterfly 320 searches

Who does AI mention more?

Vistaprint, mentioned in 4 of 5 answers, Shutterfly in 0

Vistaprint in 4 of 5Shutterfly in 0 of 5

Who does AI recommend more?

Vistaprint, the only one of the two named

Vistaprint first in 4Shutterfly never named

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vistaprint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shutterfly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Shutterfly or Vistaprint more popular in search?

This chart shows how often people search Google for Shutterfly and Vistaprint by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

Shutterfly and Vistaprint among photo book printing services in New Zealand, by month

Share of searches by month for Vistaprint, Shutterfly. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for Shutterfly and Vistaprint changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.

  2. Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.

How are Shutterfly’s and Vistaprint’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Shutterfly’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shutterfly

1 branded search term

  • shutterfly

Vistaprint

10 branded search terms

  • vistaprint
  • vistaprint aus
  • vistaprint calendar
  • vistaprint postcards
  • vistaprint poster
  • vistaprint promotions
  • vistaprint shirt
  • vistaprint signage
  • vistaprint sticker
  • vistaprint voucher

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

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