Brandwave

How popular isShutterfly?

In October 2026, people searched for Shutterfly by name about 320 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 1% of all New Zealand photo book printing service searches, placing Shutterfly seventh out of nine services. When we asked both ChatGPT and Google AI Overviews about photo book printing services, Shutterfly did not appear in any of the answers.

Search and AI answers in October 2026

Shutterfly is the seventh most searched of 9 competitors and not named in the AI answers we collected.

  1. SnapfishShare of searches 48.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. VistaprintShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Diamond PhotoShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MILK BooksShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ShutterflyShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shutterfly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Shutterfly compared with other New Zealand photo book printing services?

Shutterfly against photo book printing services in New Zealand, by month

Share of searches by month for Snapfish, Vistaprint, Diamond Photo, MILK Books, Shutterfly. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

  1. 1.Snapfish

    48.1%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  2. 2.Vistaprint

    29.5%

    Held 2nd. 9.1K estimated branded searches, +3.1% vs prior month. Share -3 points.

  3. 3.Diamond Photo

    14.3%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.MILK Books

    3.2%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Mixbook

    1.9%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.Photobox

    1.3%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Shutterfly

    1%

    Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  8. 8.Chatbooks

    0.45%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Artifact Uprising

    0.23%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Shutterfly and its closest rivals

Every comparison with Shutterfly

10 comparisons

How has branded search demand for Shutterfly changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Shutterfly in New Zealand fell from 480 to 320.
  • Across the 12 months ending October 2026, Shutterfly’s share of searches among photo book printing services in New Zealand held steady, from 0.87% to 1%.

How did search popularity change for New Zealand photo book printing services in October 2026?

6 changes

  1. In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.

  2. In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.

  3. In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.

  4. In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%.

  5. Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.

  6. Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.

How are Shutterfly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shutterfly

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How the Brand Demand Index is measured

Where does Shutterfly compete?

Shutterfly is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo book printing services7th of 91%Shown above
Wedding album brands4th of 61.9%Show ranking
Creator with pink hair and a pink jacket

Is Shutterfly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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