Photo book printing services in New Zealand:Which are most popular?

Name: Photo book printing services in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Snapfish was the most searched photo book printing service in New Zealand, accounting for 48.1% of all searches among the nine services tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Vistaprint and MILK Books were mentioned most often, in four of the five answers. MILK Books was recommended most often, coming first in one out of four responses that gave a list.

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Top photo book printing services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Vistaprint and MILK Books were mentioned most often, in four of the five answers. MILK Books was recommended most often, coming first in one out of four answers that gave a list. Diamond Photo was second, and Vistaprint was third. Mixbook, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vistaprint	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
MILK Books	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Snapfish	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Diamond Photo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Mixbook	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Photobox	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Shutterfly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Chatbooks	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Artifact Uprising	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Asked ChatGPT
“Which photo book printing service should I buy in New Zealand?”
Asked ChatGPT
“What are the best photo book printing service brands in New Zealand?”
1. 1MILK Books
2. 2Vistaprint
3. 3Snapfish
Asked ChatGPT
“What's the best photo book printing service in New Zealand for family photos?”
Searched Google, AI Overview
“photo book nz”
Searched Google, AI Overview
“photo book printing”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which photo book printing services do people search for most?

This chart shows how often people search Google for each photo book printing service by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

Share of searches among photo book printing services in New Zealand, by month

Month	Snapfish	Vistaprint	Diamond Photo	MILK Books	Mixbook	Photobox	Shutterfly	Chatbooks	Artifact Uprising
Nov 2025	49.3%	28.3%	14.7%	3.5%	1.8%	0.87%	0.87%	0.38%	0.25%
Dec 2025	50.3%	23.9%	18.3%	2.3%	1.6%	1.3%	1.6%	0.38%	0.25%
Jan 2026	48.9%	29.9%	11.9%	3.5%	2.4%	1.3%	1.3%	0.57%	0.3%
Feb 2026	39.9%	41.8%	9.6%	3.3%	1.9%	1.1%	1.3%	0.46%	0.69%
Mar 2026	40.3%	41%	9.7%	4.3%	2%	1.1%	1.1%	0.37%	0.23%
Apr 2026	49.5%	31.4%	9.7%	4.3%	2.4%	1.1%	0.87%	0.47%	0.23%
May 2026	45.6%	35.5%	11.1%	3.1%	2.2%	0.99%	0.8%	0.52%	0.28%
Jun 2026	44.4%	33.5%	13.2%	3.7%	2.6%	0.95%	0.95%	0.4%	0.33%
Jul 2026	44.9%	32.9%	13.4%	3.7%	2.7%	0.97%	0.78%	0.52%	0.19%
Aug 2026	45.8%	33%	13.6%	3.1%	1.8%	1.2%	0.8%	0.43%	0.28%
Sep 2026	44.6%	32.5%	13.3%	3.7%	2.7%	1.4%	0.96%	0.52%	0.33%
Oct 2026	48.1%	29.5%	14.3%	3.2%	1.9%	1.3%	1%	0.45%	0.23%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Snapfish	48.1%	14.8K	+22.3%	+3.4 points
2, held 2nd	Vistaprint	29.5%	9.1K	+3.1%	-3 points
3, held 3rd	Diamond Photo	14.3%	4.4K	+22.2%	+1 points
4, held 4th	MILK Books	3.2%	1K	0%	-0.4 points
5, held 5th	Mixbook	1.9%	590	-18.1%	-0.7 points
6, held 6th	Photobox	1.3%	390	0%	-0.2 points
7, held 7th	Shutterfly	1%	320	+23.1%	+0.1 points
8, held 8th	Chatbooks	0.45%	140	0%	-0.1 points
9, held 9th	Artifact Uprising	0.23%	70	-22.2%	-0.1 points

1.Snapfish
48.1%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.4 points.
2.Vistaprint
29.5%
Held 2nd. 9.1K estimated branded searches, +3.1% vs prior month. Share -3 points.
3.Diamond Photo
14.3%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.
4.MILK Books
3.2%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Mixbook
1.9%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.
6.Photobox
1.3%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Shutterfly
1%
Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
8.Chatbooks
0.45%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Artifact Uprising
0.23%
Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among photo book printing services in New Zealand?

9 brands

In October 2026, Snapfish was the most searched among photo book printing services in New Zealand, with an estimated 14.8K branded searches, 48.1% of all searches for the nine tracked by the Brandwave Brand Demand Index. Vistaprint is in 2nd place, 18.6 percentage points behind at 29.5%.

New Zealand photo book printing services, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Snapfish	49.3% → 48.1%	50.3%Dec 2025	39.9%Feb 2026	1st
Vistaprint	28.3% → 29.5%	41.8%Feb 2026	23.9%Dec 2025	2nd
Diamond Photo	14.7% → 14.3%	18.3%Dec 2025	9.6%Feb 2026	3rd
MILK Books	3.5% → 3.2%	4.3%Apr 2026	2.3%Dec 2025	4th
Mixbook	1.8% → 1.9%	2.7%Jul 2026	1.6%Dec 2025	5th
Photobox	0.87% → 1.3%	1.4%Sep 2026	0.87%Nov 2025	6th
Shutterfly	0.87% → 1%	1.6%Dec 2025	0.78%Jul 2026	7th
Chatbooks	0.38% → 0.45%	0.57%Jan 2026	0.37%Mar 2026	8th
Artifact Uprising	0.25% → 0.23%	0.69%Feb 2026	0.19%Jul 2026	9th

Each finding as a sentence

Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand decreased from 49.3% to 48.1%.
Across the 12 months ending October 2026, Vistaprint’s share of searches among photo book printing services in New Zealand increased from 28.3% to 29.5%.
Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand peaked at 50.3% in December 2025 and was lowest at 39.9% in February 2026.
Across the 12 months ending October 2026, Vistaprint’s share of searches among photo book printing services in New Zealand peaked at 41.8% in February 2026 and was lowest at 23.9% in December 2025.
Across the 12 months ending October 2026, Diamond Photo’s share of searches among photo book printing services in New Zealand peaked at 18.3% in December 2025 and was lowest at 9.6% in February 2026.
Across the 12 months ending October 2026, MILK Books’ share of searches among photo book printing services in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.3% in December 2025.
Across the 12 months ending October 2026, Mixbook’s share of searches among photo book printing services in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.6% in December 2025.
Across the 12 months ending October 2026, Diamond Photo, MILK Books, Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising held steady: their share of searches among photo book printing services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand photo book printing services in October 2026?

8 changes

In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.
In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.
In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.
In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%.
Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.
Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.
Estimated monthly branded searches for Chatbooks in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in October 2026.
Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.

How are branded searches counted for photo book printing services?

18 search terms

Each brand's share of searches among photo book printing services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.