Brandwave

Diamond Photo vs Vistaprint:Which is more popular in New Zealand?

In October 2026, Vistaprint had more branded searches than Diamond Photo among photo book printing services in New Zealand. Vistaprint had about 9,070 branded searches, while Diamond Photo had 4,400. Vistaprint made up 29.5% of all photo book printing service searches we track, and Diamond Photo accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about photo book printing services, Vistaprint appeared in four of the five answers and Diamond Photo in three. Diamond Photo and Vistaprint were each mentioned first in two of the four answers.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Vistaprint, about 2 searches for every 1 for Diamond Photo

Vistaprint 9.1K searchesDiamond Photo 4.4K searches

Who does AI mention more?

Vistaprint, mentioned in 4 of 5 answers, Diamond Photo in 3

Vistaprint in 4 of 5Diamond Photo in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Diamond Photo first in 2Vistaprint first in 2

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vistaprint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo and Vistaprint were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Diamond Photo or Vistaprint more popular in search?

This chart shows how often people search Google for Diamond Photo and Vistaprint by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

Diamond Photo and Vistaprint among photo book printing services in New Zealand, by month

Share of searches by month for Vistaprint, Diamond Photo. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for Diamond Photo and Vistaprint changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.

  2. In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.

How are Diamond Photo’s and Vistaprint’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Diamond Photo’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diamond Photo

1 branded search term

  • diamond photo

Vistaprint

10 branded search terms

  • vistaprint
  • vistaprint aus
  • vistaprint calendar
  • vistaprint postcards
  • vistaprint poster
  • vistaprint promotions
  • vistaprint shirt
  • vistaprint signage
  • vistaprint sticker
  • vistaprint voucher

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

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