Brandwave

Diamond Photo vs MILK Books:Which is more popular in New Zealand?

In October 2026, Diamond Photo had more branded searches than MILK Books among photo book printing services in New Zealand. Diamond Photo had about 4,400 branded searches, while MILK Books had 1,000. Diamond Photo made up 14.3% of all photo book printing service searches we track, and MILK Books accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about photo book printing services, MILK Books appeared in four of the five answers and Diamond Photo in three. Diamond Photo was mentioned before MILK Books in three out of four answers.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Diamond Photo, about 4 searches for every 1 for MILK Books

Diamond Photo 4.4K searchesMILK Books 1K searches

Who does AI mention more?

MILK Books, mentioned in 4 of 5 answers, Diamond Photo in 3

MILK Books in 4 of 5Diamond Photo in 3 of 5

Who does AI recommend more?

Diamond Photo, named ahead of MILK Books in 3 of 4 answers

Diamond Photo first in 3MILK Books first in 1

Follow Diamond Photo vs MILK Books and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MILK Books was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo was listed before MILK Books in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Diamond Photo or MILK Books more popular in search?

This chart shows how often people search Google for Diamond Photo and MILK Books by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

Diamond Photo and MILK Books among photo book printing services in New Zealand, by month

Share of searches by month for Diamond Photo, MILK Books. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for Diamond Photo and MILK Books changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.

  2. Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.

How are Diamond Photo’s and MILK Books’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Diamond Photo’s and MILK Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diamond Photo

1 branded search term

  • diamond photo

MILK Books

1 branded search term

  • milk books

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free