Brandwave

How popular isMILK Books?

In October 2026, people searched for MILK Books by name about 1,000 times in New Zealand, a 47.4% decrease from the previous year. These searches made up 3.2% of all New Zealand photo book printing service searches, placing MILK Books fourth out of nine services. When we asked both ChatGPT and Google AI Overviews about photo book printing services, MILK Books appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in October 2026

MILK Books is the fourth most searched of 9 competitors and the most recommended in the AI answers we collected.

  1. SnapfishShare of searches 48.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. VistaprintShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Diamond PhotoShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MILK BooksShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. MixbookShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MILK Books was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MILK Books is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for MILK Books compared with other New Zealand photo book printing services?

MILK Books against photo book printing services in New Zealand, by month

Share of searches by month for Snapfish, Vistaprint, Diamond Photo, MILK Books. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

  1. 1.Snapfish

    48.1%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  2. 2.Vistaprint

    29.5%

    Held 2nd. 9.1K estimated branded searches, +3.1% vs prior month. Share -3 points.

  3. 3.Diamond Photo

    14.3%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.MILK Books

    3.2%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Mixbook

    1.9%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.Photobox

    1.3%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Shutterfly

    1%

    Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  8. 8.Chatbooks

    0.45%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Artifact Uprising

    0.23%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between MILK Books and its closest rivals

Every comparison with MILK Books

10 comparisons

How has branded search demand for MILK Books changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for MILK Books in New Zealand fell from 1.9K to 1K.
  • Across the 12 months ending October 2026, MILK Books’ share of searches among photo book printing services in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.3% in December 2025.

How did search popularity change for New Zealand photo book printing services in October 2026?

6 changes

  1. In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.

  2. In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.

  3. In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.

  4. In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%.

  5. Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.

  6. Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.

How are MILK Books’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MILK Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milk books

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How the Brand Demand Index is measured

Where does MILK Books compete?

MILK Books is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo book printing services4th of 93.2%Shown above
Wedding album brands2nd of 65.9%Show ranking
Creator with pink hair and a pink jacket

Is MILK Books your brand?

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