Brandwave

MILK Books vs Mpix:Which is more popular in New Zealand?

In October 2026, MILK Books had more branded searches than Mpix among wedding album brands in New Zealand. MILK Books had about 1,000 branded searches, while Mpix had 90. MILK Books made up 5.9% of all wedding album brand searches we track, and Mpix accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about wedding album brands, MILK Books appeared in all four answers and Mpix in none.

Among wedding album brands in New Zealand in October 2026

Who do people search for more?

MILK Books, about 11 searches for every 1 for Mpix

MILK Books 1K searchesMpix 90 searches

Who does AI mention more?

MILK Books, mentioned in every answer we collected

MILK Books in 4 of 4Mpix in 0 of 4

Who does AI recommend more?

MILK Books, the only one of the two named

MILK Books first in 4Mpix never named

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Top wedding album brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MILK Books appeared in all four answers. Mpix did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensberry1st
  2. MILK Books2nd
  3. Artifact Uprising3rd
  4. Snapfish4th
  5. Shutterfly5th
  6. Mpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wedding album brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MILK Books or Mpix more popular in search?

This chart shows how often people search Google for MILK Books and Mpix by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.

MILK Books and Mpix among wedding album brands in New Zealand, by month

Share of searches by month for MILK Books, Mpix. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishMILK BooksQueensberryShutterflyMpixArtifact Uprising
Nov 202587.4%6.1%4.2%1.5%0.29%0.45%
Dec 202588.4%4%4%2.9%0.36%0.44%
Jan 202686.3%6.2%4.2%2.3%0.52%0.52%
Feb 202682.6%6.8%6%2.7%0.48%1.4%
Mar 202682.1%8.8%6%2.2%0.47%0.47%
Apr 202684.5%7.4%5.7%1.5%0.51%0.4%
May 202687.4%5.9%4.3%1.5%0.41%0.53%
Jun 202684.9%7%5%1.8%0.63%0.63%
Jul 202685.5%7.1%5.1%1.5%0.49%0.35%
Aug 202686.5%5.8%5.1%1.5%0.41%0.53%
Sep 202684.9%7%5%1.8%0.63%0.63%
Oct 202687.1%5.9%4.2%1.9%0.53%0.41%

How has branded search for MILK Books and Mpix changed in New Zealand over the last 12 months?

3 findings
  • MILK Books was ahead of Mpix in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, MILK Books’ share of searches among wedding album brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 1K.
  • Across the 12 months ending October 2026, Mpix’s share of searches among wedding album brands in New Zealand moved from 0.29% to 0.53%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand wedding album brands in October 2026?

2 changes

  1. In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.

  2. In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.

How are MILK Books’ and Mpix’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MILK Books’ and Mpix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MILK Books

1 branded search term

  • milk books

Mpix

1 branded search term

  • mpix

How the Brand Demand Index is measured

Other head-to-heads among wedding album brands

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