MILK Books vs Snapfish:Which is more popular in New Zealand?
In October 2026, Snapfish had more branded searches than MILK Books among wedding album brands in New Zealand. Snapfish had about 14,800 branded searches, while MILK Books had 1,000. Snapfish made up 87.1% of all wedding album brand searches we track, and MILK Books accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about wedding album brands, MILK Books appeared in all four answers and Snapfish in two. MILK Books was mentioned before Snapfish in every answer.
Who do people search for more?
Snapfish, about 15 searches for every 1 for MILK Books
Who does AI mention more?
MILK Books, mentioned in every answer we collected
Who does AI recommend more?
MILK Books, named ahead of Snapfish in every answer
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Top wedding album brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MILK Books appeared in all four answers. Snapfish was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MILK Books was listed before Snapfish in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Queensberry1st- MILK Books2nd
Artifact Uprising3rd- Snapfish4th
Shutterfly5th
Mpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wedding album brands
4 answers
Asked ChatGPT
“Which wedding album brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wedding album brands in New Zealand?”
Asked ChatGPT
“What's the best wedding album brand in New Zealand for a wedding keepsake?”
Searched Google, AI Overview
“wedding album nz”
Searched Google, AI Overview
“photo album for wedding”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MILK Books or Snapfish more popular in search?
This chart shows how often people search Google for MILK Books and Snapfish by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.
Share of searches by month for Snapfish, MILK Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | MILK Books | Queensberry | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.4% | 6.1% | 4.2% | 1.5% | 0.29% | 0.45% |
| Dec 2025 | 88.4% | 4% | 4% | 2.9% | 0.36% | 0.44% |
| Jan 2026 | 86.3% | 6.2% | 4.2% | 2.3% | 0.52% | 0.52% |
| Feb 2026 | 82.6% | 6.8% | 6% | 2.7% | 0.48% | 1.4% |
| Mar 2026 | 82.1% | 8.8% | 6% | 2.2% | 0.47% | 0.47% |
| Apr 2026 | 84.5% | 7.4% | 5.7% | 1.5% | 0.51% | 0.4% |
| May 2026 | 87.4% | 5.9% | 4.3% | 1.5% | 0.41% | 0.53% |
| Jun 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Jul 2026 | 85.5% | 7.1% | 5.1% | 1.5% | 0.49% | 0.35% |
| Aug 2026 | 86.5% | 5.8% | 5.1% | 1.5% | 0.41% | 0.53% |
| Sep 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Oct 2026 | 87.1% | 5.9% | 4.2% | 1.9% | 0.53% | 0.41% |
How has branded search for MILK Books and Snapfish changed in New Zealand over the last 12 months?
3 findings
- Snapfish was ahead of MILK Books in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MILK Books’ share of searches among wedding album brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 1K.
- Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand moved from 87.4% to 87.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for New Zealand wedding album brands in October 2026?
2 changes
In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.
In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.
How are MILK Books’ and Snapfish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MILK Books’ and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MILK Books
1 branded search term
- milk books
Snapfish
1 branded search term
- snapfish
Other head-to-heads among wedding album brands
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