Brandwave

MILK Books vs Queensberry:Which is more popular in New Zealand?

In October 2026, MILK Books had more branded searches than Queensberry among wedding album brands in New Zealand. MILK Books had about 1,000 branded searches, while Queensberry had 720. MILK Books made up 5.9% of all wedding album brand searches we track, and Queensberry accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about wedding album brands, both MILK Books and Queensberry appeared in all four answers. MILK Books and Queensberry were each mentioned first in two of the four answers.

Among wedding album brands in New Zealand in October 2026

Who do people search for more?

MILK Books, about 39% more searches than Queensberry

MILK Books 1K searchesQueensberry 720 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

MILK Books in 4 of 4Queensberry in 4 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

MILK Books first in 2Queensberry first in 2

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Top wedding album brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both MILK Books and Queensberry showed up in all four answers. MILK Books and Queensberry were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensberry1st
  2. MILK Books2nd
  3. Artifact Uprising3rd
  4. Snapfish4th
  5. Shutterfly5th
  6. Mpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wedding album brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MILK Books or Queensberry more popular in search?

This chart shows how often people search Google for MILK Books and Queensberry by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.

MILK Books and Queensberry among wedding album brands in New Zealand, by month

Share of searches by month for MILK Books, Queensberry. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishMILK BooksQueensberryShutterflyMpixArtifact Uprising
Nov 202587.4%6.1%4.2%1.5%0.29%0.45%
Dec 202588.4%4%4%2.9%0.36%0.44%
Jan 202686.3%6.2%4.2%2.3%0.52%0.52%
Feb 202682.6%6.8%6%2.7%0.48%1.4%
Mar 202682.1%8.8%6%2.2%0.47%0.47%
Apr 202684.5%7.4%5.7%1.5%0.51%0.4%
May 202687.4%5.9%4.3%1.5%0.41%0.53%
Jun 202684.9%7%5%1.8%0.63%0.63%
Jul 202685.5%7.1%5.1%1.5%0.49%0.35%
Aug 202686.5%5.8%5.1%1.5%0.41%0.53%
Sep 202684.9%7%5%1.8%0.63%0.63%
Oct 202687.1%5.9%4.2%1.9%0.53%0.41%

How has branded search for MILK Books and Queensberry changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wedding album brands in October 2026?

2 changes
  1. In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.

  2. In October 2026, Queensberry lost share of searches among wedding album brands in New Zealand, from 5% to 4.2%.

How are MILK Books’ and Queensberry’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MILK Books’ and Queensberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MILK Books

1 branded search term

  • milk books

Queensberry

1 branded search term

  • queensberry

How the Brand Demand Index is measured

Other head-to-heads among wedding album brands

Creator with pink hair and a pink jacket

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