Wedding album brands in New Zealand:Which are most popular?
In October 2026, Snapfish was the most searched wedding album brand in New Zealand, accounting for 87.1% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, MILK Books and Queensberry showed up in every answer. Queensberry was recommended most often, coming first in two out of four responses.
SnapfishShare of searches 87.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MILK BooksShare of searches 5.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
QueensberryShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ShutterflyShare of searches 1.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
MpixShare of searches 0.53%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wedding album brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, MILK Books and Queensberry appeared every time. Queensberry was recommended most often, coming first in two out of four answers. MILK Books was second, and Artifact Uprising was third. Mpix, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Queensberry1st
MILK Books2nd
Artifact Uprising3rd
Snapfish4th
Shutterfly5th
Mpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wedding album brands
4 answers
Asked ChatGPT
“Which wedding album brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wedding album brands in New Zealand?”
Asked ChatGPT
“What's the best wedding album brand in New Zealand for a wedding keepsake?”
Searched Google, AI Overview
“wedding album nz”
Searched Google, AI Overview
“photo album for wedding”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wedding album brands do people search for most?
This chart shows how often people search Google for each wedding album brand by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.
Share of searches by month for Snapfish, MILK Books, Queensberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | MILK Books | Queensberry | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.4% | 6.1% | 4.2% | 1.5% | 0.29% | 0.45% |
| Dec 2025 | 88.4% | 4% | 4% | 2.9% | 0.36% | 0.44% |
| Jan 2026 | 86.3% | 6.2% | 4.2% | 2.3% | 0.52% | 0.52% |
| Feb 2026 | 82.6% | 6.8% | 6% | 2.7% | 0.48% | 1.4% |
| Mar 2026 | 82.1% | 8.8% | 6% | 2.2% | 0.47% | 0.47% |
| Apr 2026 | 84.5% | 7.4% | 5.7% | 1.5% | 0.51% | 0.4% |
| May 2026 | 87.4% | 5.9% | 4.3% | 1.5% | 0.41% | 0.53% |
| Jun 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Jul 2026 | 85.5% | 7.1% | 5.1% | 1.5% | 0.49% | 0.35% |
| Aug 2026 | 86.5% | 5.8% | 5.1% | 1.5% | 0.41% | 0.53% |
| Sep 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Oct 2026 | 87.1% | 5.9% | 4.2% | 1.9% | 0.53% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.1% | 14.8K | +22.3% | +2.2 points | |
| 2, held 2nd | 5.9% | 1K | 0% | -1.1 points | |
| 3, held 3rd | 4.2% | 720 | 0% | -0.8 points | |
| 4, held 4th | 1.9% | 320 | +23.1% | +0.1 points | |
| 5, moved from 6th to 5th | 0.53% | 90 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.41% | 70 | -22.2% | -0.2 pointsmoved from 5th to 6th |
1.
Snapfish87.1%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
5.9%
Held 2nd. 1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.2%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.
1.9%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
5.
Mpix0.53%
Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Moved from 5th to 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among wedding album brands in New Zealand?
6 brands
In October 2026, Snapfish was the most searched among wedding album brands in New Zealand, with an estimated 14.8K branded searches, 87.1% of all searches for the six tracked by the Brandwave Brand Demand Index. MILK Books is in 2nd place, 81.2 percentage points behind at 5.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 87.4% → 87.1% | 88.4%Dec 2025 | 82.1%Mar 2026 | 1st | |
| 6.1% → 5.9% | 8.8%Mar 2026 | 4%Dec 2025 | 2nd | |
| 4.2% | 6%Feb 2026 | 4%Dec 2025 | 3rd | |
| 1.5% → 1.9% | 2.9%Dec 2025 | 1.5%Apr 2026 | 4th | |
| 0.29% → 0.53% | 0.63%Jun 2026 | 0.29%Nov 2025 | 6th → 5th | |
| 0.45% → 0.41% | 1.4%Feb 2026 | 0.35%Jul 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand peaked at 88.4% in December 2025 and was lowest at 82.1% in March 2026.
- Across the 12 months ending October 2026, MILK Books’ share of searches among wedding album brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending October 2026, Queensberry’s share of searches among wedding album brands in New Zealand peaked at 6% in February 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending October 2026, Shutterfly’s share of searches among wedding album brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.5% in April 2026.
- Across the 12 months ending October 2026, Artifact Uprising’s share of searches among wedding album brands in New Zealand peaked at 1.4% in February 2026 and was lowest at 0.35% in July 2026.
- Across the 12 months ending October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.
- Across the 12 months ending October 2026, Artifact Uprising fell from 5th to 6th among wedding album brands in New Zealand.
- Across the 12 months ending October 2026, Snapfish, MILK Books, Queensberry and Shutterfly held steady: their share of searches among wedding album brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand wedding album brands in October 2026?
6 changes

In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.

In October 2026, MILK Books lost share of searches among wedding album brands in New Zealand, from 7% to 5.9%.

In October 2026, Queensberry lost share of searches among wedding album brands in New Zealand, from 5% to 4.2%.

In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.

In October 2026, Artifact Uprising fell from 5th to 6th among wedding album brands in New Zealand.

Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.
How are branded searches counted for wedding album brands?
6 search terms
Each brand's share of searches among wedding album brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Snapfish
1 branded search term
- snapfish
MILK Books
1 branded search term
- milk books
Queensberry
1 branded search term
- queensberry
Shutterfly
1 branded search term
- shutterfly
Mpix
1 branded search term
- mpix
Artifact Uprising
1 branded search term
- artifact uprising
Compare popularity between leading brands

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