Brandwave

MILK Books vs Snapfish:Which is more popular in New Zealand?

In October 2026, Snapfish had more branded searches than MILK Books among photo book printing services in New Zealand. Snapfish had about 14,800 branded searches, while MILK Books had 1,000. Snapfish made up 48.1% of all photo book printing service searches we track, and MILK Books accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about photo book printing services, MILK Books appeared in four of the five answers and Snapfish in three. MILK Books was mentioned before Snapfish in three out of four answers.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Snapfish, about 15 searches for every 1 for MILK Books

Snapfish 14.8K searchesMILK Books 1K searches

Who does AI mention more?

MILK Books, mentioned in 4 of 5 answers, Snapfish in 3

MILK Books in 4 of 5Snapfish in 3 of 5

Who does AI recommend more?

MILK Books, named ahead of Snapfish in 3 of 4 answers

MILK Books first in 3Snapfish first in 1

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MILK Books was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snapfish was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MILK Books was listed before Snapfish in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MILK Books or Snapfish more popular in search?

This chart shows how often people search Google for MILK Books and Snapfish by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

MILK Books and Snapfish among photo book printing services in New Zealand, by month

Share of searches by month for Snapfish, MILK Books. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for MILK Books and Snapfish changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.

  2. Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.

How are MILK Books’ and Snapfish’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MILK Books’ and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MILK Books

1 branded search term

  • milk books

Snapfish

1 branded search term

  • snapfish

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

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