Brandwave

MILK Books vs Vistaprint:Which is more popular in New Zealand?

In October 2026, Vistaprint had more branded searches than MILK Books among photo book printing services in New Zealand. Vistaprint had about 9,070 branded searches, while MILK Books had 1,000. Vistaprint made up 29.5% of all photo book printing service searches we track, and MILK Books accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about photo book printing services, MILK Books and Vistaprint each appeared in four of the five answers. MILK Books was mentioned before Vistaprint in three out of four answers.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Vistaprint, about 9 searches for every 1 for MILK Books

Vistaprint 9.1K searchesMILK Books 1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

MILK Books in 4 of 5Vistaprint in 4 of 5

Who does AI recommend more?

MILK Books, named ahead of Vistaprint in 3 of 4 answers

MILK Books first in 3Vistaprint first in 1

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MILK Books and Vistaprint were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MILK Books was listed before Vistaprint in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MILK Books or Vistaprint more popular in search?

This chart shows how often people search Google for MILK Books and Vistaprint by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

MILK Books and Vistaprint among photo book printing services in New Zealand, by month

Share of searches by month for Vistaprint, MILK Books. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for MILK Books and Vistaprint changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.

  2. Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.

How are MILK Books’ and Vistaprint’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using MILK Books’ and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MILK Books

1 branded search term

  • milk books

Vistaprint

10 branded search terms

  • vistaprint
  • vistaprint aus
  • vistaprint calendar
  • vistaprint postcards
  • vistaprint poster
  • vistaprint promotions
  • vistaprint shirt
  • vistaprint signage
  • vistaprint sticker
  • vistaprint voucher

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

Creator with pink hair and a pink jacket

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