How popular isDiamond Photo?
In October 2026, people searched for Diamond Photo by name about 4,400 times in New Zealand, a 45.7% decrease from the previous year. These searches made up 14.3% of all New Zealand photo book printing service searches, placing Diamond Photo third out of nine services. When we asked both ChatGPT and Google AI Overviews about photo book printing services, Diamond Photo appeared in three of the five answers and was the second most recommended of the nine.
Diamond Photo is the third most searched of 9 competitors and the second most recommended in the AI answers we collected.
SnapfishShare of searches 48.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
VistaprintShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Diamond PhotoShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MILK BooksShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MixbookShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Diamond Photo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top photo book printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Diamond Photo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo book printing services
5 answers
Asked ChatGPT
“Which photo book printing service should I buy in New Zealand?”
Asked ChatGPT
“What are the best photo book printing service brands in New Zealand?”
Asked ChatGPT
“What's the best photo book printing service in New Zealand for family photos?”
Searched Google, AI Overview
“photo book nz”
Searched Google, AI Overview
“photo book printing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Diamond Photo compared with other New Zealand photo book printing services?
Share of searches by month for Snapfish, Vistaprint, Diamond Photo, MILK Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | Vistaprint | Diamond Photo | MILK Books | Mixbook | Photobox | Shutterfly | Chatbooks | Artifact Uprising |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49.3% | 28.3% | 14.7% | 3.5% | 1.8% | 0.87% | 0.87% | 0.38% | 0.25% |
| Dec 2025 | 50.3% | 23.9% | 18.3% | 2.3% | 1.6% | 1.3% | 1.6% | 0.38% | 0.25% |
| Jan 2026 | 48.9% | 29.9% | 11.9% | 3.5% | 2.4% | 1.3% | 1.3% | 0.57% | 0.3% |
| Feb 2026 | 39.9% | 41.8% | 9.6% | 3.3% | 1.9% | 1.1% | 1.3% | 0.46% | 0.69% |
| Mar 2026 | 40.3% | 41% | 9.7% | 4.3% | 2% | 1.1% | 1.1% | 0.37% | 0.23% |
| Apr 2026 | 49.5% | 31.4% | 9.7% | 4.3% | 2.4% | 1.1% | 0.87% | 0.47% | 0.23% |
| May 2026 | 45.6% | 35.5% | 11.1% | 3.1% | 2.2% | 0.99% | 0.8% | 0.52% | 0.28% |
| Jun 2026 | 44.4% | 33.5% | 13.2% | 3.7% | 2.6% | 0.95% | 0.95% | 0.4% | 0.33% |
| Jul 2026 | 44.9% | 32.9% | 13.4% | 3.7% | 2.7% | 0.97% | 0.78% | 0.52% | 0.19% |
| Aug 2026 | 45.8% | 33% | 13.6% | 3.1% | 1.8% | 1.2% | 0.8% | 0.43% | 0.28% |
| Sep 2026 | 44.6% | 32.5% | 13.3% | 3.7% | 2.7% | 1.4% | 0.96% | 0.52% | 0.33% |
| Oct 2026 | 48.1% | 29.5% | 14.3% | 3.2% | 1.9% | 1.3% | 1% | 0.45% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 14.8K | +22.3% | +3.4 points | |
| 2, held 2nd | 29.5% | 9.1K | +3.1% | -3 points | |
| 3, held 3rd | 14.3% | 4.4K | +22.2% | +1 points | |
| 4, held 4th | 3.2% | 1K | 0% | -0.4 points | |
| 5, held 5th | 1.9% | 590 | -18.1% | -0.7 points | |
| 6, held 6th | 1.3% | 390 | 0% | -0.2 points | |
| 7, held 7th | 1% | 320 | +23.1% | +0.1 points | |
| 8, held 8th | 0.45% | 140 | 0% | -0.1 points | |
| 9, held 9th | 0.23% | 70 | -22.2% | -0.1 points |
1.
Snapfish48.1%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.4 points.
29.5%
Held 2nd. 9.1K estimated branded searches, +3.1% vs prior month. Share -3 points.
14.3%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.
3.2%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Mixbook1.9%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.7 points.
6.
Photobox1.3%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.
1%
Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
0.45%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.23%
Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Compare popularity between Diamond Photo and its closest rivals
Every comparison with Diamond Photo
8 comparisons
How has branded search demand for Diamond Photo changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Diamond Photo in New Zealand fell from 8.1K to 4.4K.
- Across the 12 months ending October 2026, Diamond Photo’s share of searches among photo book printing services in New Zealand peaked at 18.3% in December 2025 and was lowest at 9.6% in February 2026.
How did search popularity change for New Zealand photo book printing services in October 2026?
6 changes
In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.
In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.
In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%.
In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%.
Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.
Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.
How are Diamond Photo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Diamond Photo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- diamond photo
Do you work for Diamond Photo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Diamond Photo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.