Brandwave

Diamond Photo vs Snapfish:Which is more popular in New Zealand?

In October 2026, Snapfish had more branded searches than Diamond Photo among photo book printing services in New Zealand. Snapfish had about 14,800 branded searches, while Diamond Photo had 4,400. Snapfish made up 48.1% of all photo book printing service searches we track, and Diamond Photo accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about photo book printing services, Diamond Photo and Snapfish each appeared in three of the five answers. Diamond Photo and Snapfish were each mentioned first in two of the four answers.

Among photo book printing services in New Zealand in October 2026

Who do people search for more?

Snapfish, about 3 searches for every 1 for Diamond Photo

Snapfish 14.8K searchesDiamond Photo 4.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Diamond Photo in 3 of 5Snapfish in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Diamond Photo first in 2Snapfish first in 2

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Top photo book printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diamond Photo and Snapfish were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo and Snapfish were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MILK Books1st
  2. Diamond Photo2nd
  3. Vistaprint3rd
  4. Snapfish4th
  5. Mixbook–
  6. Photobox–
  7. Shutterfly–
  8. Chatbooks–
  9. Artifact Uprising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MILK Books4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapfish3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond Photo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Photobox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatbooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifact Uprising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo book printing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Diamond Photo or Snapfish more popular in search?

This chart shows how often people search Google for Diamond Photo and Snapfish by name. Each line represents a brand's share of searches for all nine photo book printing services we track, month by month, from searches in New Zealand.

Diamond Photo and Snapfish among photo book printing services in New Zealand, by month

Share of searches by month for Snapfish, Diamond Photo. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishVistaprintDiamond PhotoMILK BooksMixbookPhotoboxShutterflyChatbooksArtifact Uprising
Nov 202549.3%28.3%14.7%3.5%1.8%0.87%0.87%0.38%0.25%
Dec 202550.3%23.9%18.3%2.3%1.6%1.3%1.6%0.38%0.25%
Jan 202648.9%29.9%11.9%3.5%2.4%1.3%1.3%0.57%0.3%
Feb 202639.9%41.8%9.6%3.3%1.9%1.1%1.3%0.46%0.69%
Mar 202640.3%41%9.7%4.3%2%1.1%1.1%0.37%0.23%
Apr 202649.5%31.4%9.7%4.3%2.4%1.1%0.87%0.47%0.23%
May 202645.6%35.5%11.1%3.1%2.2%0.99%0.8%0.52%0.28%
Jun 202644.4%33.5%13.2%3.7%2.6%0.95%0.95%0.4%0.33%
Jul 202644.9%32.9%13.4%3.7%2.7%0.97%0.78%0.52%0.19%
Aug 202645.8%33%13.6%3.1%1.8%1.2%0.8%0.43%0.28%
Sep 202644.6%32.5%13.3%3.7%2.7%1.4%0.96%0.52%0.33%
Oct 202648.1%29.5%14.3%3.2%1.9%1.3%1%0.45%0.23%

How has branded search for Diamond Photo and Snapfish changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand photo book printing services in October 2026?

2 changes

  1. In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%.

  2. In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%.

How are Diamond Photo’s and Snapfish’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Diamond Photo’s and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diamond Photo

1 branded search term

  • diamond photo

Snapfish

1 branded search term

  • snapfish

How the Brand Demand Index is measured

Other head-to-heads among photo book printing services

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