Shutterfly vs Snapfish:Which is more popular in New Zealand?
In October 2026, Snapfish had more branded searches than Shutterfly among wedding album brands in New Zealand. Snapfish had about 14,800 branded searches, while Shutterfly had 320. Snapfish made up 87.1% of all wedding album brand searches we track, and Shutterfly accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about wedding album brands, Snapfish appeared in two of the four answers and Shutterfly in one. Snapfish was mentioned before Shutterfly in every answer that named either.
Who do people search for more?
Snapfish, about 46 searches for every 1 for Shutterfly
Who does AI mention more?
Snapfish, mentioned in 2 of 4 answers, Shutterfly in 1
Who does AI recommend more?
Snapfish, named ahead of Shutterfly in 2 of 2 answers
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Top wedding album brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Snapfish was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shutterfly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Snapfish was listed before Shutterfly in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Queensberry1st
MILK Books2nd
Artifact Uprising3rd- Snapfish4th
Shutterfly5th
Mpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wedding album brands
4 answers
Asked ChatGPT
“Which wedding album brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wedding album brands in New Zealand?”
Asked ChatGPT
“What's the best wedding album brand in New Zealand for a wedding keepsake?”
Searched Google, AI Overview
“wedding album nz”
Searched Google, AI Overview
“photo album for wedding”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Shutterfly or Snapfish more popular in search?
This chart shows how often people search Google for Shutterfly and Snapfish by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.
Share of searches by month for Snapfish, Shutterfly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | MILK Books | Queensberry | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.4% | 6.1% | 4.2% | 1.5% | 0.29% | 0.45% |
| Dec 2025 | 88.4% | 4% | 4% | 2.9% | 0.36% | 0.44% |
| Jan 2026 | 86.3% | 6.2% | 4.2% | 2.3% | 0.52% | 0.52% |
| Feb 2026 | 82.6% | 6.8% | 6% | 2.7% | 0.48% | 1.4% |
| Mar 2026 | 82.1% | 8.8% | 6% | 2.2% | 0.47% | 0.47% |
| Apr 2026 | 84.5% | 7.4% | 5.7% | 1.5% | 0.51% | 0.4% |
| May 2026 | 87.4% | 5.9% | 4.3% | 1.5% | 0.41% | 0.53% |
| Jun 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Jul 2026 | 85.5% | 7.1% | 5.1% | 1.5% | 0.49% | 0.35% |
| Aug 2026 | 86.5% | 5.8% | 5.1% | 1.5% | 0.41% | 0.53% |
| Sep 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Oct 2026 | 87.1% | 5.9% | 4.2% | 1.9% | 0.53% | 0.41% |
How has branded search for Shutterfly and Snapfish changed in New Zealand over the last 12 months?
3 findings
- Snapfish was ahead of Shutterfly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Shutterfly’s share of searches among wedding album brands in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand moved from 87.4% to 87.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for New Zealand wedding album brands in October 2026?
2 changes
In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.
Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026.
How are Shutterfly’s and Snapfish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shutterfly’s and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shutterfly
1 branded search term
- shutterfly
Snapfish
1 branded search term
- snapfish
Other head-to-heads among wedding album brands
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