Brandwave

How popular isMercury?

In September 2026, people searched for Mercury by name about 54,500 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 0.48% of all New Zealand mobile and broadband provider searches, placing Mercury ninth out of nine providers. When we asked both ChatGPT and Google AI Overviews about mobile and broadband providers, Mercury appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Mercury is the ninth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. One NZShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. SparkShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Contact EnergyShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. 2degreesShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. MercuryShare of searches 0.48%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top mobile and broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mercury was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mercury is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2degrees1st
  2. Skinny2nd
  3. Spark3rd
  4. One NZ4th
  5. Warehouse Mobile5th
  6. Kogan Mobile6th
  7. Mercury7th
  8. Contact Energy–
  9. Zeronet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2degrees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kogan Mobile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Mobile1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contact Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeronet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile and broadband providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which mobile and broadband providers compete with Mercury?

Mercury against mobile and broadband providers in New Zealand, by month

Share of searches by month for One NZ, Spark, Contact Energy, 2degrees, Skinny, Mercury. The figures are in the table below the chart.

View monthly share of searches table
MonthOne NZSparkContact Energy2degreesSkinnyKogan MobileWarehouse MobileZeronetMercury
Oct 202531.7%19.6%17.4%18.7%7.8%1.6%2%0.7%0.52%
Nov 202536.2%18.4%13.5%17%9%3.3%1.6%0.67%0.44%
Dec 202534.4%17.5%15.5%16.9%9.5%3.1%1.8%0.8%0.38%
Jan 202633.9%17.5%18.7%16.7%8.4%1.7%1.7%0.96%0.53%
Feb 202633.8%17.3%18.6%16.9%8.4%1.4%2.2%0.95%0.53%
Mar 202632%19.7%17.5%16.9%8.8%1.9%1.7%0.9%0.54%
Apr 202634.7%17.5%18.9%15.8%8.5%1.4%1.5%0.97%0.66%
May 202634.6%17.9%19%15.7%8.5%1.4%1.5%0.78%0.67%
Jun 202632.7%17.2%21.9%15.9%8.1%1.3%1.2%1.1%0.62%
Jul 202630%15.5%24.4%16.6%8.3%1.8%1.3%1.1%0.96%
Aug 202634.4%14.5%23%15.6%7.8%1.7%1.3%1.2%0.64%
Sep 202637%18.5%16.8%15.5%7.8%1.9%1.1%0.89%0.48%

  1. 1.One NZ

    37%

    Held 1st. 169K estimated branded searches, +21.1% vs prior month. Share +2.7 points.

  2. 2.Spark

    18.5%

    Moved from 4th to 2nd. 84.3K estimated branded searches, +43.4% vs prior month. Share +4 points.

  3. 3.Contact Energy

    16.8%

    Moved from 2nd to 3rd. 76.7K estimated branded searches, -17.8% vs prior month. Share -6.2 points.

  4. 4.2degrees

    15.5%

    Moved from 3rd to 4th. 70.9K estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Skinny

    7.8%

    Held 5th. 35.8K estimated branded searches, +12.4% vs prior month. Share 0 points.

  6. 6.Kogan Mobile

    1.9%

    Held 6th. 8.5K estimated branded searches, +23.6% vs prior month. Share +0.2 points.

  7. 7.Warehouse Mobile

    1.1%

    Held 7th. 5.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Zeronet

    0.89%

    Held 8th. 4.1K estimated branded searches, -15.7% vs prior month. Share -0.3 points.

  9. 9.Mercury

    0.48%

    Held 9th. 2.2K estimated branded searches, -15.4% vs prior month. Share -0.2 points.

Compare popularity between Mercury and its closest rivals

Every comparison with Mercury

18 comparisons

How has branded search demand for Mercury changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mercury in New Zealand fell from 66.7K to 54.5K.
  • Across the 12 months ending September 2026, Mercury’s share of searches among mobile and broadband providers in New Zealand held steady, from 0.52% to 0.48%.

How did search popularity change for New Zealand mobile and broadband providers in September 2026?

6 changes

  1. In September 2026, Spark overtook Contact Energy and 2degrees to rank 2nd among mobile and broadband providers in New Zealand, with 18.5% of the searches.

  2. In September 2026, One NZ gained share of searches among mobile and broadband providers in New Zealand, from 34.4% to 37%.

  3. In September 2026, Contact Energy lost share of searches among mobile and broadband providers in New Zealand, from 23% to 16.8%.

  4. Estimated monthly branded searches for Zeronet in New Zealand rose 31.2% over 12 measured months, from 3.1K to 4.1K in September 2026.

  5. Estimated monthly branded searches for Kogan Mobile in New Zealand rose 22.7% over 12 measured months, from 7K to 8.5K in September 2026.

  6. Estimated monthly branded searches for Warehouse Mobile in New Zealand fell 43% over 12 measured months, from 9K to 5.1K in September 2026.

How are Mercury’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Mercury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mercury broadband
  • Mercury electricity
  • Mercury electricity rates
  • Mercury Energy
  • mercury energy broadband
  • Mercury Energy New Zealand
  • Mercury Energy rates
  • mercury fibre
  • mercury mobile
  • Mercury Power
  • Mercury power company
  • Mercury Power rates

Do you work for Mercury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mercury compete?

Mercury is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mobile and broadband providers9th of 90.48%Shown above
electricity retailers3rd of 1216.7%Show ranking
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Is Mercury your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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