Mercury vs One NZ:Which is more popular by branded search in New Zealand?
In August 2026, One NZ had more branded searches than Mercury among mobile and broadband providers in New Zealand. One NZ was estimated to have 156K branded searches compared to Mercury’s 69.6K, and held a 28.9% Share of Search versus Mercury’s 12.9%.
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Which is more popular in search, Mercury or One NZ?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for One NZ, Mercury. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Mercury and One NZ comparison changed over the last 12 months?
3 findings
- One NZ was ahead of Mercury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K.
- Across the 11 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 26.9% to 28.9%, and its estimated monthly branded searches moved from 150K to 156K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
2 changes
In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.
In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Mercury’s and One NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercury
22 branded search terms
- mercury broadband
- Mercury electricity
- Mercury electricity plans
- Mercury electricity rates
- Mercury Energy
- mercury energy broadband
- Mercury Energy New Zealand
- Mercury Energy NZ
- Mercury Energy plans
- Mercury Energy rates
- Mercury Energy review
- Mercury Energy reviews
- mercury fibre
- Mercury free power day
- Mercury free power days
- mercury mobile
- mercury plans
- Mercury Power
- Mercury power company
- Mercury Power NZ
- Mercury Power plans
- Mercury Power rates
One NZ
22 branded search terms
- one new zealand
- one new zealand broadband
- one new zealand broadband plans
- one new zealand internet
- one new zealand mobile plans
- one new zealand phone plans
- one nz
- one nz 5g broadband
- one nz broadband
- one nz broadband plans
- one nz fibre
- one nz fibre broadband
- one nz internet
- one nz internet plans
- one nz mobile
- one nz mobile plans
- one nz pay monthly
- one nz phone plans
- one nz prepaid
- one nz prepay
- one nz rural broadband
- one nz wireless broadband
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.