Mobile and broadband providers in New Zealand:Which are most popular?

Name: Mobile and broadband providers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, One NZ was the most searched mobile and broadband provider in New Zealand, accounting for 35.1% of all searches among the nine providers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, One NZ and 2degrees showed up in every answer. 2degrees was recommended most often, though no response put it first.

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Top mobile and broadband providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, One NZ and 2degrees appeared every time. 2degrees was recommended most often, though no answer put it first. Skinny was second, and Spark was third. Contact Energy, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
One NZ	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
2degrees	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Spark	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Skinny	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Kogan Mobile	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Warehouse Mobile	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Mercury	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Contact Energy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zeronet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

One NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
2degrees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skinny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kogan Mobile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warehouse Mobile1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mercury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contact Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zeronet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile and broadband providers

5 answers

Asked ChatGPT
“Which mobile and broadband provider should I switch to in New Zealand?”
1. 1Skinny
2. 22degrees
3. 3One NZ
Asked ChatGPT
“What are the best mobile and broadband providers in New Zealand?”
1. 1Spark
2. 22degrees
3. 3One NZ
4. 4Skinny
Asked ChatGPT
“What's the best mobile and broadband provider in New Zealand for better coverage at home?”
1. 1Spark
2. 2One NZ
3. 32degrees
Searched Google, AI Overview
“best mobile plan nz”
1. 1Skinny
2. 22degrees
3. 3Spark
4. 4One NZ
5. 5Kogan Mobile
Searched Google, AI Overview
“cheap mobile plans nz”
1. 1Skinny
2. 22degrees
3. 3Warehouse Mobile
4. 4One NZ
5. 5Kogan Mobile
6. 6Mercury
7. 7Spark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which mobile and broadband providers do people search for most?

This chart shows how often people search Google for each mobile and broadband provider by name. Each line represents a brand's share of searches for all nine mobile and broadband providers we track, month by month, from searches in New Zealand.

Share of searches among mobile and broadband providers in New Zealand, by month

Month	One NZ	Spark	2degrees	Contact Energy	Skinny	Kogan Mobile	Warehouse Mobile	Zeronet	Mercury
Nov 2025	36.2%	18.4%	17%	13.4%	9%	3.3%	1.6%	0.67%	0.44%
Dec 2025	34.4%	17.5%	16.9%	15.5%	9.5%	3.1%	1.8%	0.8%	0.38%
Jan 2026	33.9%	17.5%	16.7%	18.6%	8.4%	1.7%	1.7%	0.96%	0.53%
Feb 2026	33.8%	17.3%	16.9%	18.6%	8.4%	1.4%	2.2%	0.95%	0.53%
Mar 2026	31.8%	19.6%	17.5%	17.4%	8.8%	1.9%	1.7%	0.89%	0.53%
Apr 2026	34.5%	17.4%	16.3%	18.8%	8.5%	1.4%	1.5%	0.96%	0.65%
May 2026	34.6%	17.9%	15.7%	19%	8.5%	1.4%	1.5%	0.78%	0.67%
Jun 2026	32.7%	17.2%	15.9%	21.9%	8.1%	1.3%	1.2%	1.1%	0.62%
Jul 2026	30%	15.5%	16.6%	24.4%	8.3%	1.8%	1.3%	1.1%	0.96%
Aug 2026	34.4%	14.5%	15.6%	23%	7.8%	1.7%	1.3%	1.2%	0.64%
Sep 2026	37.1%	18.4%	15.5%	16.8%	7.8%	1.9%	1.1%	0.89%	0.48%
Oct 2026	35.1%	18.7%	16.4%	16.1%	9%	1.7%	1.3%	1%	0.57%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	One NZ	35.1%	139K	-17.8%	-1.9 points
2, held 2nd	Spark	18.7%	74.3K	-11.9%	+0.3 points
3, moved from 4th to 3rd	2degrees	16.4%	64.8K	-8.6%	+0.8 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Contact Energy	16.1%	64K	-16.6%	-0.6 pointsmoved from 3rd to 4th
5, held 5th	Skinny Spark New Zealand	9%	35.9K	0%	+1.2 points
6, held 6th	Kogan Mobile	1.7%	6.9K	-18.9%	-0.1 points
7, held 7th	Warehouse Mobile	1.3%	5K	-2.5%	+0.1 points
8, held 8th	Zeronet	1%	4K	-1.5%	+0.1 points
9, held 9th	Mercury	0.57%	2.3K	+2.7%	+0.1 points

1.One NZ
35.1%
Held 1st. 139K estimated branded searches, -17.8% vs prior month. Share -1.9 points.
2.Spark
18.7%
Held 2nd. 74.3K estimated branded searches, -11.9% vs prior month. Share +0.3 points.
3.2degrees
16.4%
Moved from 4th to 3rd. 64.8K estimated branded searches, -8.6% vs prior month. Share +0.8 points.
4.Contact Energy
16.1%
Moved from 3rd to 4th. 64K estimated branded searches, -16.6% vs prior month. Share -0.6 points.
5.Skinny
9%
Held 5th. 35.9K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.Kogan Mobile
1.7%
Held 6th. 6.9K estimated branded searches, -18.9% vs prior month. Share -0.1 points.
7.Warehouse Mobile
1.3%
Held 7th. 5K estimated branded searches, -2.5% vs prior month. Share +0.1 points.
8.Zeronet
1%
Held 8th. 4K estimated branded searches, -1.5% vs prior month. Share +0.1 points.
9.Mercury
0.57%
Held 9th. 2.3K estimated branded searches, +2.7% vs prior month. Share +0.1 points.

Which brand is most popular in search among mobile and broadband providers in New Zealand?

9 brands

In October 2026, One NZ was the most searched among mobile and broadband providers in New Zealand, with an estimated 139K branded searches, 35.1% of all searches for the nine tracked by the Brandwave Brand Demand Index. Spark is in 2nd place, 16.4 percentage points behind at 18.7%.

New Zealand mobile and broadband providers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
One NZ	36.2% → 35.1%	37.1%Sep 2026	30%Jul 2026	1st
Spark	18.4% → 18.7%	19.6%Mar 2026	14.5%Aug 2026	2nd
2degrees	17% → 16.4%	17.5%Mar 2026	15.5%Sep 2026	3rd
Contact Energy	13.4% → 16.1%	24.4%Jul 2026	13.4%Nov 2025	4th
Skinny	9%	9.5%Dec 2025	7.8%Aug 2026	5th
Kogan Mobile	3.3% → 1.7%	3.3%Nov 2025	1.3%Jun 2026	6th
Warehouse Mobile	1.6% → 1.3%	2.2%Feb 2026	1.1%Sep 2026	7th
Zeronet	0.67% → 1%	1.2%Aug 2026	0.67%Nov 2025	8th
Mercury	0.44% → 0.57%	0.96%Jul 2026	0.38%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending October 2026, One NZ’s share of searches among mobile and broadband providers in New Zealand decreased from 36.2% to 35.1%.
Across the 12 months ending October 2026, 2degrees’ share of searches among mobile and broadband providers in New Zealand decreased from 17% to 16.4%.
Across the 12 months ending October 2026, Contact Energy’s share of searches among mobile and broadband providers in New Zealand increased from 13.4% to 16.1%.
Across the 12 months ending October 2026, Kogan Mobile’s share of searches among mobile and broadband providers in New Zealand decreased from 3.3% to 1.7%.
Across the 12 months ending October 2026, One NZ’s share of searches among mobile and broadband providers in New Zealand peaked at 37.1% in September 2026 and was lowest at 30% in July 2026.
Across the 12 months ending October 2026, Spark’s share of searches among mobile and broadband providers in New Zealand peaked at 19.6% in March 2026 and was lowest at 14.5% in August 2026.
Across the 12 months ending October 2026, 2degrees’ share of searches among mobile and broadband providers in New Zealand peaked at 17.5% in March 2026 and was lowest at 15.5% in September 2026.
Across the 12 months ending October 2026, Contact Energy’s share of searches among mobile and broadband providers in New Zealand peaked at 24.4% in July 2026 and was lowest at 13.4% in November 2025.
Across the 12 months ending October 2026, Skinny’s share of searches among mobile and broadband providers in New Zealand peaked at 9.5% in December 2025 and was lowest at 7.8% in August 2026.
Across the 12 months ending October 2026, Kogan Mobile’s share of searches among mobile and broadband providers in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.3% in June 2026.
Across the 12 months ending October 2026, Warehouse Mobile’s share of searches among mobile and broadband providers in New Zealand peaked at 2.2% in February 2026 and was lowest at 1.1% in September 2026.
Across the 12 months ending October 2026, Spark, Skinny, Warehouse Mobile, Zeronet and Mercury held steady: their share of searches among mobile and broadband providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand mobile and broadband providers in October 2026?

8 changes

In October 2026, 2degrees overtook Contact Energy to rank 3rd among mobile and broadband providers in New Zealand, with 16.4% of the searches.
In October 2026, Skinny gained share of searches among mobile and broadband providers in New Zealand, from 7.8% to 9%.
In October 2026, One NZ lost share of searches among mobile and broadband providers in New Zealand, from 37.1% to 35.1%.
In October 2026, Contact Energy lost share of searches among mobile and broadband providers in New Zealand, from 16.8% to 16.1%.
Estimated monthly branded searches for Zeronet in New Zealand rose 27.6% over 12 measured months, from 3.1K to 4K in October 2026.
Estimated monthly branded searches for Kogan Mobile in New Zealand fell 55.6% over 12 measured months, from 15.6K to 6.9K in October 2026.
Estimated monthly branded searches for Warehouse Mobile in New Zealand fell 33.3% over 12 measured months, from 7.5K to 5K in October 2026.
Estimated monthly branded searches for Spark in New Zealand fell 14.1% over 12 measured months, from 86.5K to 74.3K in October 2026.

How are branded searches counted for mobile and broadband providers?

74 search terms

Each brand's share of searches among mobile and broadband providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.