Brandwave

Mobile and broadband providers in New Zealand:Which brands are most popular in search?

In August 2026, One NZ was the most searched among mobile and broadband providers in New Zealand, with an estimated 156K branded searches and 28.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. One NZ28.9%
  2. Contact Energy18.5%
  3. Spark15%
  4. Mercury12.9%
  5. 2degrees12.4%
  6. Skinny7.1%
  7. Kogan Mobile3.1%
  8. Zeronet1.1%
  9. Warehouse Mobile1%

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Share of SearchLeaderboard

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mobile and broadband providers in New Zealand, by month

Share of Search by month for One NZ, Contact Energy, Spark, Mercury, 2degrees, Skinny, Kogan Mobile. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.One NZ

    28.9%

    Held 1st. 156K estimated branded searches, +21% vs prior month. Share +3.6 points.

  2. 2.Contact Energy

    18.5%

    Held 2nd. 99.6K estimated branded searches, -0.39% vs prior month. Share -1.2 points.

  3. 3.Spark

    15%

    Held 3rd. 80.7K estimated branded searches, +3.6% vs prior month. Share -0.3 points.

  4. 4.Mercury

    12.9%

    Held 4th. 69.6K estimated branded searches, -0.95% vs prior month. Share -0.9 points.

  5. 5.2degrees

    12.4%

    Held 5th. 66.6K estimated branded searches, -0.06% vs prior month. Share -0.7 points.

  6. 6.Skinny

    7.1%

    Held 6th. 38.4K estimated branded searches, +0.34% vs prior month. Share -0.4 points.

  7. 7.Kogan Mobile

    3.1%

    Held 7th. 16.4K estimated branded searches, -0.12% vs prior month. Share -0.2 points.

  8. 8.Zeronet

    1.1%

    Moved from 9th to 8th. 5.8K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

  9. 9.Warehouse Mobile

    1%

    Moved from 8th to 9th. 5.6K estimated branded searches, +1.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mobile and broadband providers in New Zealand?

In August 2026, One NZ was the most searched among mobile and broadband providers in New Zealand, with an estimated 156K branded searches and 28.9% estimated Share of Search within this set. Contact Energy is in 2nd place, 10.5 percentage points behind at 18.5% Share of Search.

New Zealand mobile and broadband providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
One NZ26.9% → 28.9%30.1%Nov 202525.3%Jul 20261st
Contact Energy14.8% → 18.5%19.6%Jul 202611.4%Nov 20254th → 2nd
Spark17.8% → 15%18.3%Mar 202615%Aug 20262nd → 3rd
Mercury12.2% → 12.9%13.8%Jul 202610.4%Mar 20265th → 4th
2degrees15.4% → 12.4%15.4%Oct 202512.4%Aug 20263rd → 5th
Skinny7.4% → 7.1%8.6%Dec 20257.1%Aug 20266th
Kogan Mobile3% → 3.1%6.8%Nov 20252.6%May 20267th
Zeronet0.71% → 1.1%1.1%Aug 20260.69%Nov 20259th → 8th
Warehouse Mobile1.7% → 1%1.9%Feb 20261%Jun 20268th → 9th

Each finding as a sentence

  • Across the 11 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 26.9% to 28.9%.
  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 14.8% to 18.5%.
  • Across the 11 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand decreased from 17.8% to 15%.
  • Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 12.2% to 12.9%.
  • Across the 11 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand decreased from 15.4% to 12.4%.
  • Across the 11 months ending August 2026, Warehouse Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand decreased from 1.7% to 1%.
  • Across the 11 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 30.1% in November 2025 and was lowest at 25.3% in July 2026.
  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 19.6% in July 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 18.3% in March 2026 and was lowest at 15% in August 2026.
  • Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 13.8% in July 2026 and was lowest at 10.4% in March 2026.
  • Across the 11 months ending August 2026, Skinny’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 8.6% in December 2025 and was lowest at 7.1% in August 2026.
  • Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 6.8% in November 2025 and was lowest at 2.6% in May 2026.
  • Across the 11 months ending August 2026, Contact Energy rose from 4th to 2nd among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, Spark fell from 2nd to 3rd among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, Mercury rose from 5th to 4th among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, 2degrees fell from 3rd to 5th among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, Warehouse Mobile fell from 8th to 9th among mobile and broadband providers in New Zealand.
  • Across the 11 months ending August 2026, Skinny and Kogan Mobile held steady: their estimated Share of Search among mobile and broadband providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.

  2. In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.

  3. In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.

  4. In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.

  5. Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

  6. In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.

  7. In August 2026, Warehouse Mobile fell from 8th to 9th among mobile and broadband providers in New Zealand.

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