Brandwave

Contact Energy vs Spark:Which is more popular by branded search in New Zealand?

In August 2026, Contact Energy had more branded searches than Spark among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Spark’s 80.7K, and held an 18.5% Share of Search versus Spark’s 15%.

Share of Search among mobile and broadband providers in New Zealand in August 2026Which is more popular in search, Contact Energy or Spark?
Contact Energy18.5%99.6K searches
vs
Spark15%80.7K searches
Add a brand to this comparison

Follow Contact Energy vs Spark and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Contact Energy or Spark?

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Contact Energy and Spark among mobile and broadband providers in New Zealand, by month

Share of Search by month for Contact Energy, Spark. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

How has the Contact Energy and Spark comparison changed over the last 12 months?

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.

  2. Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Contact Energy’s and Spark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contact Energy

20 branded search terms

  • broadband contact energy
  • contact broadband
  • contact broadband modem
  • Contact electricity
  • Contact Energy
  • contact energy broadband
  • Contact Energy electricity
  • contact energy fast fibre
  • contact energy fibre
  • Contact Energy free power
  • contact energy mobile
  • Contact Energy New Zealand
  • Contact Energy NZ
  • Contact Energy plans
  • Contact Energy prices
  • Contact Energy pricing
  • Contact free power
  • Contact Power
  • Contact Power rates
  • Contact prepay power

Spark

17 branded search terms

  • spark
  • spark 4g broadband
  • spark 5g broadband
  • spark broadband
  • spark broadband plans
  • spark fibre
  • spark fibre broadband
  • spark internet
  • spark internet plans
  • spark mobile
  • spark mobile plans
  • spark pay monthly
  • spark phone plans
  • spark prepaid
  • spark prepay
  • spark rural broadband
  • spark wireless broadband

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record