Brandwave

How popular isSpark?

In October 2026, people searched for Spark by name about 74,300 times in New Zealand, a 14.1% decrease from the previous year. These searches made up 18.7% of all New Zealand mobile and broadband provider searches, placing Spark second out of nine providers. When we asked both ChatGPT and Google AI Overviews about mobile and broadband providers, Spark appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in October 2026

Spark is the second most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. One NZShare of searches 35.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. SparkShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. 2degreesShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Contact EnergyShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SkinnyShare of searches 9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top mobile and broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spark was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spark is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2degrees1st
  2. Skinny2nd
  3. Spark3rd
  4. One NZ4th
  5. Warehouse Mobile5th
  6. Kogan Mobile6th
  7. Mercury7th
  8. Contact Energy–
  9. Zeronet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2degrees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kogan Mobile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Mobile1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contact Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeronet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile and broadband providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Spark compared with other New Zealand mobile and broadband providers?

Spark against mobile and broadband providers in New Zealand, by month

Share of searches by month for One NZ, Spark, 2degrees, Contact Energy, Skinny. The figures are in the table below the chart.

View monthly share of searches table
MonthOne NZSpark2degreesContact EnergySkinnyKogan MobileWarehouse MobileZeronetMercury
Nov 202536.2%18.4%17%13.4%9%3.3%1.6%0.67%0.44%
Dec 202534.4%17.5%16.9%15.5%9.5%3.1%1.8%0.8%0.38%
Jan 202633.9%17.5%16.7%18.6%8.4%1.7%1.7%0.96%0.53%
Feb 202633.8%17.3%16.9%18.6%8.4%1.4%2.2%0.95%0.53%
Mar 202631.8%19.6%17.5%17.4%8.8%1.9%1.7%0.89%0.53%
Apr 202634.5%17.4%16.3%18.8%8.5%1.4%1.5%0.96%0.65%
May 202634.6%17.9%15.7%19%8.5%1.4%1.5%0.78%0.67%
Jun 202632.7%17.2%15.9%21.9%8.1%1.3%1.2%1.1%0.62%
Jul 202630%15.5%16.6%24.4%8.3%1.8%1.3%1.1%0.96%
Aug 202634.4%14.5%15.6%23%7.8%1.7%1.3%1.2%0.64%
Sep 202637.1%18.4%15.5%16.8%7.8%1.9%1.1%0.89%0.48%
Oct 202635.1%18.7%16.4%16.1%9%1.7%1.3%1%0.57%

  1. 1.One NZ

    35.1%

    Held 1st. 139K estimated branded searches, -17.8% vs prior month. Share -1.9 points.

  2. 2.Spark

    18.7%

    Held 2nd. 74.3K estimated branded searches, -11.9% vs prior month. Share +0.3 points.

  3. 3.2degrees

    16.4%

    Moved from 4th to 3rd. 64.8K estimated branded searches, -8.6% vs prior month. Share +0.8 points.

  4. 4.Contact Energy

    16.1%

    Moved from 3rd to 4th. 64K estimated branded searches, -16.6% vs prior month. Share -0.6 points.

  5. 5.Skinny

    9%

    Held 5th. 35.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Kogan Mobile

    1.7%

    Held 6th. 6.9K estimated branded searches, -18.9% vs prior month. Share -0.1 points.

  7. 7.Warehouse Mobile

    1.3%

    Held 7th. 5K estimated branded searches, -2.5% vs prior month. Share +0.1 points.

  8. 8.Zeronet

    1%

    Held 8th. 4K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  9. 9.Mercury

    0.57%

    Held 9th. 2.3K estimated branded searches, +2.7% vs prior month. Share +0.1 points.

Compare popularity between Spark and its closest rivals

Every comparison with Spark

8 comparisons

How has branded search demand for Spark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spark in New Zealand fell from 86.5K to 74.3K.
  • Across the 12 months ending October 2026, Spark’s share of searches among mobile and broadband providers in New Zealand peaked at 19.6% in March 2026 and was lowest at 14.5% in August 2026.

How did search popularity change for New Zealand mobile and broadband providers in October 2026?

6 changes

  1. In October 2026, 2degrees overtook Contact Energy to rank 3rd among mobile and broadband providers in New Zealand, with 16.4% of the searches.

  2. In October 2026, Skinny gained share of searches among mobile and broadband providers in New Zealand, from 7.8% to 9%.

  3. In October 2026, One NZ lost share of searches among mobile and broadband providers in New Zealand, from 37.1% to 35.1%.

  4. In October 2026, Contact Energy lost share of searches among mobile and broadband providers in New Zealand, from 16.8% to 16.1%.

  5. Estimated monthly branded searches for Zeronet in New Zealand rose 27.6% over 12 measured months, from 3.1K to 4K in October 2026.

  6. Estimated monthly branded searches for Kogan Mobile in New Zealand fell 55.6% over 12 measured months, from 15.6K to 6.9K in October 2026.

How are Spark’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Spark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spark
  • spark broadband
  • spark fibre
  • spark fibre broadband
  • spark internet
  • spark mobile
  • spark pay monthly
  • spark prepaid
  • spark prepay
  • spark rural broadband
  • spark wireless broadband

Do you work for Spark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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