Spark vs Warehouse Mobile:Which is more popular by branded search in New Zealand?
In August 2026, Spark had more branded searches than Warehouse Mobile among mobile and broadband providers in New Zealand. Spark was estimated to have 80.7K branded searches compared to Warehouse Mobile’s 5.6K, and held a 15% Share of Search versus Warehouse Mobile’s 1%.
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Which is more popular in search, Spark or Warehouse Mobile?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spark, Warehouse Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Spark and Warehouse Mobile comparison changed over the last 12 months?
3 findings
- Spark was ahead of Warehouse Mobile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 17.8% to 15%, and its estimated monthly branded searches moved from 99.6K to 80.7K.
- Across the 11 months ending August 2026, Warehouse Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 9.7K to 5.6K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
2 changes
Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
In August 2026, Warehouse Mobile fell from 8th to 9th among mobile and broadband providers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Spark’s and Warehouse Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spark
17 branded search terms
- spark
- spark 4g broadband
- spark 5g broadband
- spark broadband
- spark broadband plans
- spark fibre
- spark fibre broadband
- spark internet
- spark internet plans
- spark mobile
- spark mobile plans
- spark pay monthly
- spark phone plans
- spark prepaid
- spark prepay
- spark rural broadband
- spark wireless broadband
Warehouse Mobile
8 branded search terms
- warehouse mobile
- warehouse mobile near me
- warehouse mobile nz
- warehouse mobile phones
- warehouse mobile plan
- warehousemobile
- warehousemobile co nz
- warehousemobile nz
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