Brandwave

Mercury vs Spark:Which is more popular by branded search in New Zealand?

In August 2026, Spark had more branded searches than Mercury among mobile and broadband providers in New Zealand. Spark was estimated to have 80.7K branded searches compared to Mercury’s 69.6K, and held a 15% Share of Search versus Mercury’s 12.9%.

Share of Search among mobile and broadband providers in New Zealand in August 2026Which is more popular in search, Mercury or Spark?
Mercury12.9%69.6K searches
vs
Spark15%80.7K searches
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Which is more popular in search, Mercury or Spark?

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mercury and Spark among mobile and broadband providers in New Zealand, by month

Share of Search by month for Spark, Mercury. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

How has the Mercury and Spark comparison changed over the last 12 months?

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.

  2. Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mercury’s and Spark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercury

22 branded search terms

  • mercury broadband
  • Mercury electricity
  • Mercury electricity plans
  • Mercury electricity rates
  • Mercury Energy
  • mercury energy broadband
  • Mercury Energy New Zealand
  • Mercury Energy NZ
  • Mercury Energy plans
  • Mercury Energy rates
  • Mercury Energy review
  • Mercury Energy reviews
  • mercury fibre
  • Mercury free power day
  • Mercury free power days
  • mercury mobile
  • mercury plans
  • Mercury Power
  • Mercury power company
  • Mercury Power NZ
  • Mercury Power plans
  • Mercury Power rates

Spark

17 branded search terms

  • spark
  • spark 4g broadband
  • spark 5g broadband
  • spark broadband
  • spark broadband plans
  • spark fibre
  • spark fibre broadband
  • spark internet
  • spark internet plans
  • spark mobile
  • spark mobile plans
  • spark pay monthly
  • spark phone plans
  • spark prepaid
  • spark prepay
  • spark rural broadband
  • spark wireless broadband

How the Brand Demand Index is measured

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