How popular isMercury in search?
In August 2026, there were an estimated 69.6K branded searches for Mercury in New Zealand which held steady over the last 11 months. Mercury holds 12.9% estimated Share of Search among New Zealand mobile and broadband providers and is ranked 4th of 9 competitors for search popularity.
One NZ28.9%
Contact Energy18.5%
Spark15%
Mercury12.9%2degrees12.4%
Skinny7.1%
Kogan Mobile3.1%
Zeronet1.1%
Warehouse Mobile1%
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Which mobile and broadband providers compete with Mercury?
Share of Search by month for One NZ, Contact Energy, Spark, Mercury, 2degrees, Skinny, Kogan Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 156K | +21% | +3.6 points | |
| 2, held 2nd | 18.5% | 99.6K | -0.39% | -1.2 points | |
| 3, held 3rd | 15% | 80.7K | +3.6% | -0.3 points | |
| 4, held 4th | 12.9% | 69.6K | -0.95% | -0.9 points | |
| 5, held 5th | 12.4% | 66.6K | -0.06% | -0.7 points | |
| 6, held 6th | 7.1% | 38.4K | +0.34% | -0.4 points | |
| 7, held 7th | 3.1% | 16.4K | -0.12% | -0.2 points | |
| 8, moved from 9th to 8th | 1.1% | 5.8K | +13.6% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1% | 5.6K | +1.4% | 0 pointsmoved from 8th to 9th |
1.
One NZ28.9%
held 1st · 156K estimated branded searches · +21% vs prior month · +3.6 points
18.5%
held 2nd · 99.6K estimated branded searches · -0.39% vs prior month · -1.2 points
3.
Spark15%
held 3rd · 80.7K estimated branded searches · +3.6% vs prior month · -0.3 points
4.
Mercury12.9%
held 4th · 69.6K estimated branded searches · -0.95% vs prior month · -0.9 points
5.
12.4%
held 5th · 66.6K estimated branded searches · -0.06% vs prior month · -0.7 points
6.
7.1%
held 6th · 38.4K estimated branded searches · +0.34% vs prior month · -0.4 points
3.1%
held 7th · 16.4K estimated branded searches · -0.12% vs prior month · -0.2 points
8.
Zeronet1.1%
moved from 9th to 8th · 5.8K estimated branded searches · +13.6% vs prior month · +0.1 points
1%
moved from 8th to 9th · 5.6K estimated branded searches · +1.4% vs prior month · 0 points
Compare search popularity between Mercury and its closest rivals
How has branded search demand for Mercury changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mercury in New Zealand held steady, from 68.3K to 69.6K.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 12.2% to 12.9%.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 13.8% in July 2026 and was lowest at 10.4% in March 2026.
- Across the 11 months ending August 2026, Mercury rose from 5th to 4th among mobile and broadband providers in New Zealand.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
6 changes
In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.
In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.
In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.
In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.
Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.
Which electricity retailers compete with Mercury?
Share of Search by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.1% | 99.6K | -0.39% | -0.7 points | |
| 2, held 2nd | 20% | 86.4K | -0.6% | -0.6 points | |
| 3, held 3rd | 16.1% | 69.6K | -0.95% | -0.6 points | |
| 4, moved from 5th to 4th | 11.2% | 48.2K | +21.9% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.3% | 40.1K | +0.48% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.8% | 29.4K | -0.37% | -0.2 points | |
| 7, held 7th | 4.5% | 19.6K | +1.6% | 0 points | |
| 8, held 8th | 2.5% | 10.9K | +1.8% | 0 points | |
| 9, moved from 11th to 9th | 2% | 8.7K | +21% | +0.3 pointsmoved from 11th to 9th | |
| 10, moved from 9th to 10th | 2% | 8.6K | +0.35% | 0 pointsmoved from 9th to 10th | |
| 11, moved from 10th to 11th | 1.9% | 8.3K | +13.7% | +0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.56% | 2.4K | +53.8% | +0.2 points |
23.1%
held 1st · 99.6K estimated branded searches · -0.39% vs prior month · -0.7 points
20%
held 2nd · 86.4K estimated branded searches · -0.6% vs prior month · -0.6 points
3.
Mercury16.1%
held 3rd · 69.6K estimated branded searches · -0.95% vs prior month · -0.6 points
11.2%
moved from 5th to 4th · 48.2K estimated branded searches · +21.9% vs prior month · +1.8 points
9.3%
moved from 4th to 5th · 40.1K estimated branded searches · +0.48% vs prior month · -0.2 points
6.8%
held 6th · 29.4K estimated branded searches · -0.37% vs prior month · -0.2 points
4.5%
held 7th · 19.6K estimated branded searches · +1.6% vs prior month · 0 points
8.
Globug2.5%
held 8th · 10.9K estimated branded searches · +1.8% vs prior month · 0 points
2%
moved from 11th to 9th · 8.7K estimated branded searches · +21% vs prior month · +0.3 points
10.
Nova Energy2%
moved from 9th to 10th · 8.6K estimated branded searches · +0.35% vs prior month · 0 points
11.
Ecotricity1.9%
moved from 10th to 11th · 8.3K estimated branded searches · +13.7% vs prior month · +0.2 points
0.56%
held 12th · 2.4K estimated branded searches · +53.8% vs prior month · +0.2 points
Compare search popularity between Mercury and its closest rivals
How has branded search demand for Mercury changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand decreased from 19% to 16.1%.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand peaked at 21.4% in November 2025 and was lowest at 16.1% in August 2026.
How did search popularity change for New Zealand electricity retailers in August 2026?
6 changes
In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.
In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.
In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.
In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.
Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.
Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.
How is Mercury measured?
Brandwave collects information about searches that people make online using Mercury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- mercury broadband
- Mercury electricity
- Mercury electricity plans
- Mercury electricity rates
- Mercury Energy
- mercury energy broadband
- Mercury Energy New Zealand
- Mercury Energy NZ
- Mercury Energy plans
- Mercury Energy rates
- Mercury Energy review
- Mercury Energy reviews
- mercury fibre
- Mercury free power day
- Mercury free power days
- mercury mobile
- mercury plans
- Mercury Power
- Mercury power company
- Mercury Power NZ
- Mercury Power plans
- Mercury Power rates
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Is Mercury your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.