Genesis Energy vs Mercury:Which is more popular by branded search in New Zealand?
In August 2026, Genesis Energy had more branded searches than Mercury among electricity retailers in New Zealand. Genesis Energy was estimated to have 86.4K branded searches compared to Mercury’s 69.6K, and held a 20% Share of Search versus Mercury’s 16.1%.
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Which is more popular in search, Genesis Energy or Mercury?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Genesis Energy, Mercury. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Genesis Energy and Mercury comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mercury took it in November 2025, Genesis Energy took it in June 2026.
- Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 19.2% to 20%, and its estimated monthly branded searches moved from 69.2K to 86.4K.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand moved from 19% to 16.1%, and its estimated monthly branded searches moved from 68.3K to 69.6K.
How did search popularity change for New Zealand electricity retailers in August 2026?
2 changes
In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.
In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Genesis Energy’s and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Genesis Energy
12 branded search terms
- Genesis electricity
- Genesis Energy
- Genesis Energy New Zealand
- Genesis Energy NZ
- Genesis Energy plans
- Genesis Energy Power Shout
- Genesis Energy rates
- Genesis Power
- Genesis Power plans
- Genesis Power Shout
- Power Shout Genesis
- www genesis energy co nz
Mercury
22 branded search terms
- mercury broadband
- Mercury electricity
- Mercury electricity plans
- Mercury electricity rates
- Mercury Energy
- mercury energy broadband
- Mercury Energy New Zealand
- Mercury Energy NZ
- Mercury Energy plans
- Mercury Energy rates
- Mercury Energy review
- Mercury Energy reviews
- mercury fibre
- Mercury free power day
- Mercury free power days
- mercury mobile
- mercury plans
- Mercury Power
- Mercury power company
- Mercury Power NZ
- Mercury Power plans
- Mercury Power rates
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