Brandwave

How popular isOctopus Energy?

In September 2026, people searched for Octopus Energy by name about 4,400 times in New Zealand, a 51.7% increase from the previous year. These searches made up 1.4% of all New Zealand electricity retailer searches, placing Octopus Energy 11th out of 12 retailers. When we asked both ChatGPT and Google AI Overviews about electricity retailers, Octopus Energy did not appear in any of the answers.

Search and AI answers in September 2026

Octopus Energy is the 11th most searched of 12 competitors and not listed in any AI answer.

  1. Contact EnergyShare of searches 24.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Genesis EnergyShare of searches 21.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  3. MercuryShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Electric KiwiShare of searches 9.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Octopus EnergyShare of searches 1.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+7 more

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Top electricity retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Octopus Energy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Electric Kiwi1st
  2. Powershop2nd
  3. Mercury3rd
  4. Contact Energy4th
  5. Ecotricity5th
  6. Toast Electric6th
  7. Meridian Energy7th
  8. +2 more
  9. Globug–
  10. Nova Energy–
  11. Octopus Energy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+2 more

See every answer about electricity retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which electricity retailers compete with Octopus Energy?

Octopus Energy against electricity retailers in New Zealand, by month

Share of searches by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Meridian Energy, Powershop, Pulse Energy, Globug, Nova Energy, Ecotricity, Octopus Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiMeridian EnergyPowershopPulse EnergyGlobugNova EnergyEcotricityOctopus EnergyToast Electric
Oct 202522.8%20.2%19.3%7.5%8.4%8.2%3.7%3.8%3%1.8%0.87%0.35%
Nov 202521.3%18.5%21.9%7.2%7.9%9.3%4.2%3.5%2.8%2.1%0.99%0.34%
Dec 202524.4%17.5%20.4%7.9%7.4%8.7%3.9%4%2.6%1.8%0.94%0.32%
Jan 202625.4%18.2%17.4%8.3%7.7%9.1%4.1%4.2%2.7%1.8%0.97%0.33%
Feb 202625.5%18.1%17.6%8.4%7.7%9.2%4.1%3.5%2.7%1.7%0.98%0.38%
Mar 202625.2%17.8%17.4%8.5%7.6%9%4.1%3.5%2.7%2.6%1.2%0.34%
Apr 202623.4%16.6%19.5%9.6%7%10.2%3.8%3.2%2.5%2.8%1.1%0.29%
May 202622.3%19.3%18.7%9.2%8.2%9.7%3.6%3.1%2.4%2.2%1.3%0.28%
Jun 202624.3%21.3%16.8%9.8%7.4%8.7%3.2%2.7%2.1%2%1.4%0.3%
Jul 202624%21.8%16.5%9.7%7.2%8.6%3.9%2.7%2.1%1.8%1.4%0.29%
Aug 202623.3%21%16.1%11.5%7%8.3%3.8%2.7%2.1%2%1.7%0.45%
Sep 202624.3%21.2%16.7%9.8%7.3%7.1%3.9%2.8%2.6%2.4%1.4%0.47%

  1. 1.Contact Energy

    24.3%

    Held 1st. 76K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  2. 2.Genesis Energy

    21.2%

    Held 2nd. 66.3K estimated branded searches, -20.6% vs prior month. Share +0.2 points.

  3. 3.Mercury

    16.7%

    Held 3rd. 52.3K estimated branded searches, -18.6% vs prior month. Share +0.6 points.

  4. 4.Electric Kiwi

    9.8%

    Held 4th. 30.6K estimated branded searches, -33.4% vs prior month. Share -1.8 points.

  5. 5.Meridian Energy

    7.3%

    Moved from 6th to 5th. 23K estimated branded searches, -18% vs prior month. Share +0.3 points.

  6. 6.Powershop

    7.1%

    Moved from 5th to 6th. 22.3K estimated branded searches, -32.8% vs prior month. Share -1.2 points.

  7. 7.Pulse Energy

    3.9%

    Held 7th. 12.2K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  8. 8.Globug

    2.8%

    Held 8th. 8.7K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  9. 9.Nova Energy

    2.6%

    Held 9th. 8.2K estimated branded searches, -0.24% vs prior month. Share +0.6 points.

  10. 10.Ecotricity

    2.4%

    Held 10th. 7.6K estimated branded searches, -6.9% vs prior month. Share +0.4 points.

  11. 11.Octopus Energy

    1.4%

    Held 11th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  12. 12.Toast Electric

    0.47%

    Held 12th. 1.5K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Octopus Energy and its closest rivals

Every comparison with Octopus Energy

11 comparisons

How has branded search demand for Octopus Energy changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Energy in New Zealand rose from 2.9K to 4.4K.
  • Across the 12 months ending September 2026, Octopus Energy’s share of searches among electricity retailers in New Zealand increased from 0.87% to 1.4%.

How did search popularity change for New Zealand electricity retailers in September 2026?

6 changes

  1. In September 2026, Contact Energy gained share of searches among electricity retailers in New Zealand, from 23.3% to 24.3%.

  2. In September 2026, Mercury gained share of searches among electricity retailers in New Zealand, from 16.1% to 16.7%.

  3. In September 2026, Nova Energy gained share of searches among electricity retailers in New Zealand, from 2.1% to 2.6%.

  4. In September 2026, Electric Kiwi lost share of searches among electricity retailers in New Zealand, from 11.5% to 9.8%.

  5. In September 2026, Powershop lost share of searches among electricity retailers in New Zealand, from 8.3% to 7.1%.

  6. In September 2026, Meridian Energy rose from 6th to 5th among electricity retailers in New Zealand.

How are Octopus Energy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Octopus Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • octopusenergy

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How the Brand Demand Index is measured

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