Brandwave

Electricity retailers in New Zealand:Which brands are most popular in search?

In August 2026, Contact Energy was the most searched among electricity retailers in New Zealand, with an estimated 99.6K branded searches and 23.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Contact Energy23.1%
  2. Genesis Energy20%
  3. Mercury16.1%
  4. Electric Kiwi11.2%
  5. Powershop9.3%
  6. Meridian Energy6.8%
  7. Pulse Energy4.5%
  8. Globug2.5%
  9. Octopus Energy2%
  10. Nova Energy2%
  11. +2 more

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Share of SearchLeaderboard

Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electricity retailers in New Zealand, by month

Share of Search by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

This month’s ranking, August 2026

  1. 1.Contact Energy

    23.1%

    held 1st · 99.6K estimated branded searches · -0.39% vs prior month · -0.7 points

  2. 2.Genesis Energy

    20%

    held 2nd · 86.4K estimated branded searches · -0.6% vs prior month · -0.6 points

  3. 3.Mercury

    16.1%

    held 3rd · 69.6K estimated branded searches · -0.95% vs prior month · -0.6 points

  4. 4.Electric Kiwi

    11.2%

    moved from 5th to 4th · 48.2K estimated branded searches · +21.9% vs prior month · +1.8 points

  5. 5.Powershop

    9.3%

    moved from 4th to 5th · 40.1K estimated branded searches · +0.48% vs prior month · -0.2 points

  6. 6.Meridian Energy

    6.8%

    held 6th · 29.4K estimated branded searches · -0.37% vs prior month · -0.2 points

  7. 7.Pulse Energy

    4.5%

    held 7th · 19.6K estimated branded searches · +1.6% vs prior month · 0 points

  8. 8.Globug

    2.5%

    held 8th · 10.9K estimated branded searches · +1.8% vs prior month · 0 points

  9. 9.Octopus Energy

    2%

    moved from 11th to 9th · 8.7K estimated branded searches · +21% vs prior month · +0.3 points

  10. 10.Nova Energy

    2%

    moved from 9th to 10th · 8.6K estimated branded searches · +0.35% vs prior month · 0 points

  11. 11.Ecotricity

    1.9%

    moved from 10th to 11th · 8.3K estimated branded searches · +13.7% vs prior month · +0.2 points

  12. 12.Toast Electric

    0.56%

    held 12th · 2.4K estimated branded searches · +53.8% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among electricity retailers in New Zealand?

In August 2026, Contact Energy was the most searched among electricity retailers in New Zealand, with an estimated 99.6K branded searches and 23.1% estimated Share of Search within this set. Genesis Energy is in 2nd place, 3.1 percentage points behind at 20% Share of Search.

New Zealand electricity retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Contact Energy23% → 23.1%25.5%Jan 202621.5%Nov 20251st
Genesis Energy19.2% → 20%20.7%Jul 202615.6%Apr 20262nd
Mercury19% → 16.1%21.4%Nov 202516.1%Aug 20263rd
Electric Kiwi7.3% → 11.2%11.2%Aug 20266.9%Nov 20256th → 4th
Powershop9.1% → 9.3%11.5%Apr 20269.1%Oct 20254th → 5th
Meridian Energy8.3% → 6.8%8.3%Oct 20256.8%Apr 20265th → 6th
Pulse Energy4.3% → 4.5%5%Nov 20254%Jun 20267th
Globug3.6% → 2.5%4%Jan 20262.5%Aug 20268th
Octopus Energy1.2% → 2%2%Aug 20261.2%Oct 202511th → 9th
Nova Energy3% → 2%3%Oct 20252%Aug 20269th → 10th
Ecotricity1.7% → 1.9%2.7%Apr 20261.6%Feb 202610th → 11th
Toast Electric0.38% → 0.56%0.56%Aug 20260.29%May 202612th

Each finding as a sentence

  • Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand increased from 19.2% to 20%.
  • Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand decreased from 19% to 16.1%.
  • Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand increased from 7.3% to 11.2%.
  • Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand decreased from 8.3% to 6.8%.
  • Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand decreased from 3.6% to 2.5%.
  • Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Nova Energy’s estimated Share of Search among electricity retailers in New Zealand decreased from 3% to 2%.
  • Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 25.5% in January 2026 and was lowest at 21.5% in November 2025.
  • Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 20.7% in July 2026 and was lowest at 15.6% in April 2026.
  • Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand peaked at 21.4% in November 2025 and was lowest at 16.1% in August 2026.
  • Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand peaked at 11.2% in August 2026 and was lowest at 6.9% in November 2025.
  • Across the 11 months ending August 2026, Powershop’s estimated Share of Search among electricity retailers in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.1% in October 2025.
  • Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 8.3% in October 2025 and was lowest at 6.8% in April 2026.
  • Across the 11 months ending August 2026, Pulse Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 5% in November 2025 and was lowest at 4% in June 2026.
  • Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand peaked at 4% in January 2026 and was lowest at 2.5% in August 2026.
  • Across the 11 months ending August 2026, Ecotricity’s estimated Share of Search among electricity retailers in New Zealand peaked at 2.7% in April 2026 and was lowest at 1.6% in February 2026.
  • Across the 11 months ending August 2026, Electric Kiwi rose from 6th to 4th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Powershop fell from 4th to 5th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Meridian Energy fell from 5th to 6th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Nova Energy fell from 9th to 10th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.
  • Across the 11 months ending August 2026, Contact Energy, Pulse Energy and Toast Electric held steady: their estimated Share of Search among electricity retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.

  3. In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.

  4. In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.

  5. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  6. Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.

  7. In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.

  8. In August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.

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