Octopus Energy vs Toast Electric:Which is more popular by branded search in New Zealand?
In August 2026, Octopus Energy had more branded searches than Toast Electric among electricity retailers in New Zealand. Octopus Energy was estimated to have 8.7K branded searches compared to Toast Electric’s 2.4K, and held a 2% Share of Search versus Toast Electric’s 0.56%.
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Which is more popular in search, Octopus Energy or Toast Electric?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Octopus Energy, Toast Electric. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Octopus Energy and Toast Electric comparison changed over the last 12 months?
3 findings
- Octopus Energy was ahead of Toast Electric in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.3K to 8.7K.
- Across the 11 months ending August 2026, Toast Electric’s estimated Share of Search among electricity retailers in New Zealand moved from 0.38% to 0.56%, and its estimated monthly branded searches moved from 1.4K to 2.4K.
How did search popularity change for New Zealand electricity retailers in August 2026?
2 changes
In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
Estimated monthly branded searches for Toast Electric in New Zealand rose 80% over 11 measured months, from 1.4K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Octopus Energy’s and Toast Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Octopus Energy
5 branded search terms
- Octopus Energy
- Octopus Energy New Zealand
- Octopus Energy NZ
- Octopus Energy NZ rates
- Octopus Energy NZ reviews
Toast Electric
4 branded search terms
- Toast Electric
- Toast Electric NZ
- Toast Electric reviews
- Toast power
Put your own brand in this comparison
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