Brandwave

How popular isOctopus Energy in search?

In August 2026, there were an estimated 8.7K branded searches for Octopus Energy in New Zealand which is up 103.3% over the last 11 months. Octopus Energy holds 2% estimated Share of Search among New Zealand electricity retailers and is ranked 9th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Contact Energy23.1%
  2. Genesis Energy20%
  3. Mercury16.1%
  4. Electric Kiwi11.2%
  5. Powershop9.3%
  6. Meridian Energy6.8%
  7. Pulse Energy4.5%
  8. Globug2.5%
  9. Octopus Energy2%
  10. Nova Energy2%
  11. +2 more
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Which electricity retailers compete with Octopus Energy?

Octopus Energy against electricity retailers in New Zealand, by month

Share of Search by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

  1. 1.Contact Energy

    23.1%

    held 1st · 99.6K estimated branded searches · -0.39% vs prior month · -0.7 points

  2. 2.Genesis Energy

    20%

    held 2nd · 86.4K estimated branded searches · -0.6% vs prior month · -0.6 points

  3. 3.Mercury

    16.1%

    held 3rd · 69.6K estimated branded searches · -0.95% vs prior month · -0.6 points

  4. 4.Electric Kiwi

    11.2%

    moved from 5th to 4th · 48.2K estimated branded searches · +21.9% vs prior month · +1.8 points

  5. 5.Powershop

    9.3%

    moved from 4th to 5th · 40.1K estimated branded searches · +0.48% vs prior month · -0.2 points

  6. 6.Meridian Energy

    6.8%

    held 6th · 29.4K estimated branded searches · -0.37% vs prior month · -0.2 points

  7. 7.Pulse Energy

    4.5%

    held 7th · 19.6K estimated branded searches · +1.6% vs prior month · 0 points

  8. 8.Globug

    2.5%

    held 8th · 10.9K estimated branded searches · +1.8% vs prior month · 0 points

  9. 9.Octopus Energy

    2%

    moved from 11th to 9th · 8.7K estimated branded searches · +21% vs prior month · +0.3 points

  10. 10.Nova Energy

    2%

    moved from 9th to 10th · 8.6K estimated branded searches · +0.35% vs prior month · 0 points

  11. 11.Ecotricity

    1.9%

    moved from 10th to 11th · 8.3K estimated branded searches · +13.7% vs prior month · +0.2 points

  12. 12.Toast Electric

    0.56%

    held 12th · 2.4K estimated branded searches · +53.8% vs prior month · +0.2 points

Compare search popularity between Octopus Energy and its closest rivals

How has branded search demand for Octopus Energy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Octopus Energy in New Zealand rose from 4.3K to 8.7K.
  • Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.

  3. In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.

  4. In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.

  5. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  6. Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.

How is Octopus Energy measured?

Brandwave collects information about searches that people make online using Octopus Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • Octopus Energy
  • Octopus Energy New Zealand
  • Octopus Energy NZ
  • Octopus Energy NZ rates
  • Octopus Energy NZ reviews

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How the Brand Demand Index is measured

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