Globug vs Octopus Energy:Which is more popular by branded search in New Zealand?
In August 2026, Globug had more branded searches than Octopus Energy among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Octopus Energy’s 8.7K, and held a 2.5% Share of Search versus Octopus Energy’s 2%.
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Which is more popular in search, Globug or Octopus Energy?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Globug, Octopus Energy. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Globug and Octopus Energy comparison changed over the last 12 months?
3 findings
- Globug was ahead of Octopus Energy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K.
- Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.3K to 8.7K.
How did search popularity change for New Zealand electricity retailers in August 2026?
2 changes
In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Globug’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Globug
4 branded search terms
- Globug
- Globug energy
- Globug NZ
- Globug power
Octopus Energy
5 branded search terms
- Octopus Energy
- Octopus Energy New Zealand
- Octopus Energy NZ
- Octopus Energy NZ rates
- Octopus Energy NZ reviews
Put your own brand in this comparison
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