2degrees vs Mercury:Which is more popular by branded search in New Zealand?
In August 2026, Mercury had more branded searches than 2degrees among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to 2degrees’ 66.6K, and held a 12.9% Share of Search versus 2degrees’ 12.4%.
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Which is more popular in search, 2degrees or Mercury?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mercury, 2degrees. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the 2degrees and Mercury comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Mercury took it in April 2026, 2degrees took it in June 2026, Mercury took it in July 2026.
- Across the 11 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand moved from 15.4% to 12.4%, and its estimated monthly branded searches moved from 85.8K to 66.6K.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
2 changes
In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.
In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using 2degrees’ and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
2degrees
31 branded search terms
- 2 degrees 4g broadband
- 2 degrees broadband
- 2 degrees broadband plans
- 2 degrees fibre
- 2 degrees fibre broadband
- 2 degrees internet
- 2 degrees internet plans
- 2 degrees mobile
- 2 degrees mobile plans
- 2 degrees pay monthly
- 2 degrees phone plans
- 2 degrees prepaid
- 2 degrees prepay
- 2 degrees rural broadband
- 2 degrees wireless broadband
- 2degrees
- 2degrees 4g broadband
- 2degrees broadband
- 2degrees broadband plans
- 2degrees fibre
- 2degrees fibre broadband
- 2degrees internet
- 2degrees internet plans
- 2degrees mobile
- 2degrees mobile plans
- 2degrees pay monthly
- 2degrees phone plans
- 2degrees prepaid
- 2degrees prepay
- 2degrees rural broadband
- 2degrees wireless broadband
Mercury
22 branded search terms
- mercury broadband
- Mercury electricity
- Mercury electricity plans
- Mercury electricity rates
- Mercury Energy
- mercury energy broadband
- Mercury Energy New Zealand
- Mercury Energy NZ
- Mercury Energy plans
- Mercury Energy rates
- Mercury Energy review
- Mercury Energy reviews
- mercury fibre
- Mercury free power day
- Mercury free power days
- mercury mobile
- mercury plans
- Mercury Power
- Mercury power company
- Mercury Power NZ
- Mercury Power plans
- Mercury Power rates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.