Brandwave

How popular is2degrees in search?

In August 2026, there were an estimated 66.6K branded searches for 2degrees in New Zealand which is down 22.4% over the last 11 months. 2degrees holds 12.4% estimated Share of Search among New Zealand mobile and broadband providers and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. One NZ28.9%
  2. Contact Energy18.5%
  3. Spark15%
  4. Mercury12.9%
  5. 2degrees12.4%
  6. Skinny7.1%
  7. Kogan Mobile3.1%
  8. Zeronet1.1%
  9. Warehouse Mobile1%
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Which mobile and broadband providers compete with 2degrees?

2degrees against mobile and broadband providers in New Zealand, by month

Share of Search by month for One NZ, Contact Energy, Spark, Mercury, 2degrees, Skinny, Kogan Mobile. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

  1. 1.One NZ

    28.9%

    held 1st · 156K estimated branded searches · +21% vs prior month · +3.6 points

  2. 2.Contact Energy

    18.5%

    held 2nd · 99.6K estimated branded searches · -0.39% vs prior month · -1.2 points

  3. 3.Spark

    15%

    held 3rd · 80.7K estimated branded searches · +3.6% vs prior month · -0.3 points

  4. 4.Mercury

    12.9%

    held 4th · 69.6K estimated branded searches · -0.95% vs prior month · -0.9 points

  5. 5.2degrees

    12.4%

    held 5th · 66.6K estimated branded searches · -0.06% vs prior month · -0.7 points

  6. 6.Skinny

    7.1%

    held 6th · 38.4K estimated branded searches · +0.34% vs prior month · -0.4 points

  7. 7.Kogan Mobile

    3.1%

    held 7th · 16.4K estimated branded searches · -0.12% vs prior month · -0.2 points

  8. 8.Zeronet

    1.1%

    moved from 9th to 8th · 5.8K estimated branded searches · +13.6% vs prior month · +0.1 points

  9. 9.Warehouse Mobile

    1%

    moved from 8th to 9th · 5.6K estimated branded searches · +1.4% vs prior month · 0 points

Compare search popularity between 2degrees and its closest rivals

How has branded search demand for 2degrees changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for 2degrees in New Zealand fell from 85.8K to 66.6K.
  • Across the 11 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand decreased from 15.4% to 12.4%.
  • Across the 11 months ending August 2026, 2degrees fell from 3rd to 5th among mobile and broadband providers in New Zealand.

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.

  2. In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.

  3. In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.

  4. In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.

  5. Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

  6. In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.

How is 2degrees measured?

Brandwave collects information about searches that people make online using 2degrees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • 2 degrees 4g broadband
  • 2 degrees broadband
  • 2 degrees broadband plans
  • 2 degrees fibre
  • 2 degrees fibre broadband
  • 2 degrees internet
  • 2 degrees internet plans
  • 2 degrees mobile
  • 2 degrees mobile plans
  • 2 degrees pay monthly
  • 2 degrees phone plans
  • 2 degrees prepaid
  • 2 degrees prepay
  • 2 degrees rural broadband
  • 2 degrees wireless broadband
  • 2degrees
  • 2degrees 4g broadband
  • 2degrees broadband
  • 2degrees broadband plans
  • 2degrees fibre
  • 2degrees fibre broadband
  • 2degrees internet
  • 2degrees internet plans
  • 2degrees mobile
  • 2degrees mobile plans
  • 2degrees pay monthly
  • 2degrees phone plans
  • 2degrees prepaid
  • 2degrees prepay
  • 2degrees rural broadband
  • 2degrees wireless broadband

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How the Brand Demand Index is measured

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