2degrees vs Kogan Mobile:Which is more popular by branded search in New Zealand?
In August 2026, 2degrees had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. 2degrees was estimated to have 66.6K branded searches compared to Kogan Mobile’s 16.4K, and held a 12.4% Share of Search versus Kogan Mobile’s 3.1%.
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Which is more popular in search, 2degrees or Kogan Mobile?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 2degrees, Kogan Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the 2degrees and Kogan Mobile comparison changed over the last 12 months?
3 findings
- 2degrees was ahead of Kogan Mobile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand moved from 15.4% to 12.4%, and its estimated monthly branded searches moved from 85.8K to 66.6K.
- Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 16.6K to 16.4K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
1 change
In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using 2degrees’ and Kogan Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
2degrees
31 branded search terms
- 2 degrees 4g broadband
- 2 degrees broadband
- 2 degrees broadband plans
- 2 degrees fibre
- 2 degrees fibre broadband
- 2 degrees internet
- 2 degrees internet plans
- 2 degrees mobile
- 2 degrees mobile plans
- 2 degrees pay monthly
- 2 degrees phone plans
- 2 degrees prepaid
- 2 degrees prepay
- 2 degrees rural broadband
- 2 degrees wireless broadband
- 2degrees
- 2degrees 4g broadband
- 2degrees broadband
- 2degrees broadband plans
- 2degrees fibre
- 2degrees fibre broadband
- 2degrees internet
- 2degrees internet plans
- 2degrees mobile
- 2degrees mobile plans
- 2degrees pay monthly
- 2degrees phone plans
- 2degrees prepaid
- 2degrees prepay
- 2degrees rural broadband
- 2degrees wireless broadband
Kogan Mobile
21 branded search terms
- accounts kogan mobile
- kogan mobile au
- kogan mobile black friday
- kogan mobile broadband
- kogan mobile deals
- kogan mobile near me
- kogan mobile new zealand
- kogan mobile nz
- kogan mobile online
- kogan mobile plans
- kogan mobile prepaid
- kogan mobile prepaid plans
- kogan mobile sale
- kogan mobile sim card
- kogan sim
- kogan sim card
- kogan sim plans
- koganmobile
- koganmobile co nz
- koganmobile nz
- koganmobile plans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.