How popular isKogan Mobile in search?
In August 2026, there were an estimated 16.4K branded searches for Kogan Mobile in New Zealand which held steady over the last 11 months. Kogan Mobile holds 3.1% estimated Share of Search among New Zealand mobile and broadband providers and is ranked 7th of 9 competitors for search popularity.
One NZ28.9%
Contact Energy18.5%
Spark15%
Mercury12.9%2degrees12.4%
Skinny7.1%
Kogan Mobile3.1%
Zeronet1.1%
Warehouse Mobile1%
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Which mobile and broadband providers compete with Kogan Mobile?
Share of Search by month for One NZ, Contact Energy, Spark, Mercury, 2degrees, Skinny, Kogan Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 156K | +21% | +3.6 points | |
| 2, held 2nd | 18.5% | 99.6K | -0.39% | -1.2 points | |
| 3, held 3rd | 15% | 80.7K | +3.6% | -0.3 points | |
| 4, held 4th | 12.9% | 69.6K | -0.95% | -0.9 points | |
| 5, held 5th | 12.4% | 66.6K | -0.06% | -0.7 points | |
| 6, held 6th | 7.1% | 38.4K | +0.34% | -0.4 points | |
| 7, held 7th | 3.1% | 16.4K | -0.12% | -0.2 points | |
| 8, moved from 9th to 8th | 1.1% | 5.8K | +13.6% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1% | 5.6K | +1.4% | 0 pointsmoved from 8th to 9th |
1.
One NZ28.9%
held 1st · 156K estimated branded searches · +21% vs prior month · +3.6 points
18.5%
held 2nd · 99.6K estimated branded searches · -0.39% vs prior month · -1.2 points
3.
Spark15%
held 3rd · 80.7K estimated branded searches · +3.6% vs prior month · -0.3 points
4.
Mercury12.9%
held 4th · 69.6K estimated branded searches · -0.95% vs prior month · -0.9 points
5.
12.4%
held 5th · 66.6K estimated branded searches · -0.06% vs prior month · -0.7 points
6.
7.1%
held 6th · 38.4K estimated branded searches · +0.34% vs prior month · -0.4 points
3.1%
held 7th · 16.4K estimated branded searches · -0.12% vs prior month · -0.2 points
8.
Zeronet1.1%
moved from 9th to 8th · 5.8K estimated branded searches · +13.6% vs prior month · +0.1 points
1%
moved from 8th to 9th · 5.6K estimated branded searches · +1.4% vs prior month · 0 points
Compare search popularity between Kogan Mobile and its closest rivals
How has branded search demand for Kogan Mobile changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kogan Mobile in New Zealand held steady, from 16.6K to 16.4K.
- Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 6.8% in November 2025 and was lowest at 2.6% in May 2026.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
6 changes
In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.
In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%.
In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%.
In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%.
Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.
How is Kogan Mobile measured?
Brandwave collects information about searches that people make online using Kogan Mobile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- accounts kogan mobile
- kogan mobile au
- kogan mobile black friday
- kogan mobile broadband
- kogan mobile deals
- kogan mobile near me
- kogan mobile new zealand
- kogan mobile nz
- kogan mobile online
- kogan mobile plans
- kogan mobile prepaid
- kogan mobile prepaid plans
- kogan mobile sale
- kogan mobile sim card
- kogan sim
- kogan sim card
- kogan sim plans
- koganmobile
- koganmobile co nz
- koganmobile nz
- koganmobile plans
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Is Kogan Mobile your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.