Kogan Mobile vs Skinny:Which is more popular by branded search in New Zealand?
In August 2026, Skinny had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. Skinny was estimated to have 38.4K branded searches compared to Kogan Mobile’s 16.4K, and held a 7.1% Share of Search versus Kogan Mobile’s 3.1%.
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Which is more popular in search, Kogan Mobile or Skinny?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skinny, Kogan Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kogan Mobile and Skinny comparison changed over the last 12 months?
3 findings
- Skinny was ahead of Kogan Mobile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 16.6K to 16.4K.
- Across the 11 months ending August 2026, Skinny’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 7.4% to 7.1%, and its estimated monthly branded searches moved from 41.3K to 38.4K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
0 changes
Neither Kogan Mobile nor Skinny moved beyond provider rounding among mobile and broadband providers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kogan Mobile’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kogan Mobile
21 branded search terms
- accounts kogan mobile
- kogan mobile au
- kogan mobile black friday
- kogan mobile broadband
- kogan mobile deals
- kogan mobile near me
- kogan mobile new zealand
- kogan mobile nz
- kogan mobile online
- kogan mobile plans
- kogan mobile prepaid
- kogan mobile prepaid plans
- kogan mobile sale
- kogan mobile sim card
- kogan sim
- kogan sim card
- kogan sim plans
- koganmobile
- koganmobile co nz
- koganmobile nz
- koganmobile plans
Skinny
13 branded search terms
- skinny 4g broadband
- skinny broadband
- skinny broadband plans
- skinny fibre
- skinny fibre broadband
- skinny internet
- skinny internet plans
- skinny mobile
- skinny mobile plans
- skinny phone plans
- skinny prepaid
- skinny prepay
- skinny wireless broadband
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.