Kogan Mobile vs Warehouse Mobile:Which is more popular by branded search in New Zealand?
In August 2026, Kogan Mobile had more branded searches than Warehouse Mobile among mobile and broadband providers in New Zealand. Kogan Mobile was estimated to have 16.4K branded searches compared to Warehouse Mobile’s 5.6K, and held a 3.1% Share of Search versus Warehouse Mobile’s 1%.
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Which is more popular in search, Kogan Mobile or Warehouse Mobile?
Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kogan Mobile, Warehouse Mobile. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ | Contact Energy | Spark | Mercury | 2degrees | Skinny | Kogan Mobile | Zeronet | Warehouse Mobile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.8% | 17.8% | 12.2% | 15.4% | 7.4% | 3% | 0.71% | 1.7% |
| Nov 2025 | 30.1% | 11.4% | 16.5% | 11.3% | 13.9% | 8% | 6.8% | 0.69% | 1.4% |
| Dec 2025 | 29% | 13.2% | 16.2% | 10.7% | 14% | 8.6% | 5.9% | 0.84% | 1.6% |
| Jan 2026 | 28.9% | 16% | 16.6% | 10.9% | 14% | 7.8% | 3.3% | 0.95% | 1.5% |
| Feb 2026 | 28.9% | 15.8% | 16.3% | 11.2% | 14.1% | 7.8% | 3% | 0.97% | 1.9% |
| Mar 2026 | 27.6% | 15.1% | 18.3% | 10.4% | 14.2% | 8.3% | 3.7% | 0.89% | 1.5% |
| Apr 2026 | 29% | 15.9% | 16.1% | 13.1% | 12.9% | 7.7% | 2.9% | 0.94% | 1.3% |
| May 2026 | 28.6% | 15.9% | 17.1% | 13.1% | 12.8% | 7.9% | 2.6% | 0.74% | 1.3% |
| Jun 2026 | 26.7% | 17.9% | 16.8% | 12.3% | 14% | 7.4% | 2.7% | 1% | 1% |
| Jul 2026 | 25.3% | 19.6% | 15.3% | 13.8% | 13.1% | 7.5% | 3.2% | 1% | 1.1% |
| Aug 2026 | 28.9% | 18.5% | 15% | 12.9% | 12.4% | 7.1% | 3.1% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kogan Mobile and Warehouse Mobile comparison changed over the last 12 months?
3 findings
- Kogan Mobile was ahead of Warehouse Mobile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 16.6K to 16.4K.
- Across the 11 months ending August 2026, Warehouse Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 9.7K to 5.6K.
How did search popularity change for New Zealand mobile and broadband providers in August 2026?
1 change
In August 2026, Warehouse Mobile fell from 8th to 9th among mobile and broadband providers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kogan Mobile’s and Warehouse Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kogan Mobile
21 branded search terms
- accounts kogan mobile
- kogan mobile au
- kogan mobile black friday
- kogan mobile broadband
- kogan mobile deals
- kogan mobile near me
- kogan mobile new zealand
- kogan mobile nz
- kogan mobile online
- kogan mobile plans
- kogan mobile prepaid
- kogan mobile prepaid plans
- kogan mobile sale
- kogan mobile sim card
- kogan sim
- kogan sim card
- kogan sim plans
- koganmobile
- koganmobile co nz
- koganmobile nz
- koganmobile plans
Warehouse Mobile
8 branded search terms
- warehouse mobile
- warehouse mobile near me
- warehouse mobile nz
- warehouse mobile phones
- warehouse mobile plan
- warehousemobile
- warehousemobile co nz
- warehousemobile nz
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.