Brandwave

2degrees vs Skinny:Which is more popular in New Zealand?

In October 2026, 2degrees had more branded searches than Skinny among mobile and broadband providers in New Zealand. 2degrees had about 64,900 branded searches, while Skinny had 35,900. 2degrees made up 16.4% of all mobile and broadband provider searches we track, and Skinny accounted for 9%. When we asked ChatGPT and Google AI Overviews about mobile and broadband providers, 2degrees appeared in all five answers and Skinny in four. Skinny was mentioned before 2degrees in three out of five answers.

Among mobile and broadband providers in New Zealand in October 2026

Who do people search for more?

2degrees, about 81% more searches than Skinny

2degrees 64.8K searchesSkinny 35.9K searches

Who does AI mention more?

2degrees, mentioned in every answer we collected

2degrees in 5 of 5Skinny in 4 of 5

Who does AI recommend more?

Skinny, named ahead of 2degrees in 3 of 5 answers

Skinny first in 32degrees first in 2

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Top mobile and broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2degrees appeared in all five answers. Skinny was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Skinny was listed before 2degrees in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2degrees1st
  2. Skinny2nd
  3. Spark3rd
  4. One NZ4th
  5. Warehouse Mobile5th
  6. Kogan Mobile6th
  7. Mercury7th
  8. Contact Energy–
  9. Zeronet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2degrees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kogan Mobile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warehouse Mobile1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contact Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeronet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile and broadband providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is 2degrees or Skinny more popular in search?

This chart shows how often people search Google for 2degrees and Skinny by name. Each line represents a brand's share of searches for all nine mobile and broadband providers we track, month by month, from searches in New Zealand.

2degrees and Skinny among mobile and broadband providers in New Zealand, by month

Share of searches by month for 2degrees, Skinny. The figures are in the table below the chart.

View monthly share of searches table
MonthOne NZSpark2degreesContact EnergySkinnyKogan MobileWarehouse MobileZeronetMercury
Nov 202536.2%18.4%17%13.4%9%3.3%1.6%0.67%0.44%
Dec 202534.4%17.5%16.9%15.5%9.5%3.1%1.8%0.8%0.38%
Jan 202633.9%17.5%16.7%18.6%8.4%1.7%1.7%0.96%0.53%
Feb 202633.8%17.3%16.9%18.6%8.4%1.4%2.2%0.95%0.53%
Mar 202631.8%19.6%17.5%17.4%8.8%1.9%1.7%0.89%0.53%
Apr 202634.5%17.4%16.3%18.8%8.5%1.4%1.5%0.96%0.65%
May 202634.6%17.9%15.7%19%8.5%1.4%1.5%0.78%0.67%
Jun 202632.7%17.2%15.9%21.9%8.1%1.3%1.2%1.1%0.62%
Jul 202630%15.5%16.6%24.4%8.3%1.8%1.3%1.1%0.96%
Aug 202634.4%14.5%15.6%23%7.8%1.7%1.3%1.2%0.64%
Sep 202637.1%18.4%15.5%16.8%7.8%1.9%1.1%0.89%0.48%
Oct 202635.1%18.7%16.4%16.1%9%1.7%1.3%1%0.57%

How has branded search for 2degrees and Skinny changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand mobile and broadband providers in October 2026?

2 changes

  1. In October 2026, 2degrees overtook Contact Energy to rank 3rd among mobile and broadband providers in New Zealand, with 16.4% of the searches.

  2. In October 2026, Skinny gained share of searches among mobile and broadband providers in New Zealand, from 7.8% to 9%.

How are 2degrees’ and Skinny’s branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using 2degrees’ and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2degrees

23 branded search terms

  • 2 degrees 4g broadband
  • 2 degrees broadband
  • 2 degrees fibre
  • 2 degrees fibre broadband
  • 2 degrees internet
  • 2 degrees mobile
  • 2 degrees pay monthly
  • 2 degrees prepaid
  • 2 degrees prepay
  • 2 degrees rural broadband
  • 2 degrees wireless broadband
  • 2degrees
  • 2degrees 4g broadband
  • 2degrees broadband
  • 2degrees fibre
  • 2degrees fibre broadband
  • 2degrees internet
  • 2degrees mobile
  • 2degrees pay monthly
  • 2degrees prepaid
  • 2degrees prepay
  • 2degrees rural broadband
  • 2degrees wireless broadband

Skinny

8 branded search terms

  • skinny broadband
  • skinny fibre
  • skinny fibre broadband
  • skinny internet
  • skinny mobile
  • skinny prepaid
  • skinny prepay
  • skinny wireless broadband

How the Brand Demand Index is measured

Other head-to-heads among mobile and broadband providers

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