One NZ vs Skinny:Which is more popular?
In September 2026, One NZ had more branded searches than Skinny among mobile and broadband providers in New Zealand. One NZ had about 169,000 branded searches, while Skinny had 35,800. One NZ made up 37% of all mobile and broadband provider searches we track, and Skinny accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about mobile and broadband providers, One NZ appeared in all five answers and Skinny in four. Skinny was mentioned before One NZ in three out of five answers.
Who do people search for more?
One NZ, about 5 searches for every 1 for Skinny
Who does AI mention more?
One NZ, mentioned in every answer we collected
Who does AI recommend more?
Skinny, named ahead of One NZ in 3 of 5 answers
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Top mobile and broadband providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, One NZ appeared in all five answers. Skinny was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Skinny was listed before One NZ in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
2degrees1st- Skinny2nd
Spark3rd- One NZ4th
Warehouse Mobile5th
Kogan Mobile6th
Mercury7th
Contact Energy–
Zeronet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- One NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 2degrees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinny4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kogan Mobile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warehouse Mobile1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mercury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contact Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zeronet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile and broadband providers
5 answers
Asked ChatGPT
“Which mobile and broadband provider should I switch to in New Zealand?”
Asked ChatGPT
“What are the best mobile and broadband providers in New Zealand?”
Asked ChatGPT
“What's the best mobile and broadband provider in New Zealand for better coverage at home?”
Searched Google, AI Overview
“best mobile plan nz”
Searched Google, AI Overview
“cheap mobile plans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is One NZ or Skinny more popular in search?
This chart shows how often people search Google for One NZ and Skinny by name. Each line represents a brand's share of searches for all nine mobile and broadband providers we track, month by month, from searches in New Zealand.
Share of searches by month for One NZ, Skinny. The figures are in the table below the chart.
View monthly share of searches table
| Month | One NZ | Spark | Contact Energy | 2degrees | Skinny | Kogan Mobile | Warehouse Mobile | Zeronet | Mercury |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 19.6% | 17.4% | 18.7% | 7.8% | 1.6% | 2% | 0.7% | 0.52% |
| Nov 2025 | 36.2% | 18.4% | 13.5% | 17% | 9% | 3.3% | 1.6% | 0.67% | 0.44% |
| Dec 2025 | 34.4% | 17.5% | 15.5% | 16.9% | 9.5% | 3.1% | 1.8% | 0.8% | 0.38% |
| Jan 2026 | 33.9% | 17.5% | 18.7% | 16.7% | 8.4% | 1.7% | 1.7% | 0.96% | 0.53% |
| Feb 2026 | 33.8% | 17.3% | 18.6% | 16.9% | 8.4% | 1.4% | 2.2% | 0.95% | 0.53% |
| Mar 2026 | 32% | 19.7% | 17.5% | 16.9% | 8.8% | 1.9% | 1.7% | 0.9% | 0.54% |
| Apr 2026 | 34.7% | 17.5% | 18.9% | 15.8% | 8.5% | 1.4% | 1.5% | 0.97% | 0.66% |
| May 2026 | 34.6% | 17.9% | 19% | 15.7% | 8.5% | 1.4% | 1.5% | 0.78% | 0.67% |
| Jun 2026 | 32.7% | 17.2% | 21.9% | 15.9% | 8.1% | 1.3% | 1.2% | 1.1% | 0.62% |
| Jul 2026 | 30% | 15.5% | 24.4% | 16.6% | 8.3% | 1.8% | 1.3% | 1.1% | 0.96% |
| Aug 2026 | 34.4% | 14.5% | 23% | 15.6% | 7.8% | 1.7% | 1.3% | 1.2% | 0.64% |
| Sep 2026 | 37% | 18.5% | 16.8% | 15.5% | 7.8% | 1.9% | 1.1% | 0.89% | 0.48% |
How has the One NZ and Skinny comparison changed over the last 12 months?
3 findings
- One NZ was ahead of Skinny in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, One NZ’s share of searches among mobile and broadband providers in New Zealand moved from 31.7% to 37%, and its estimated monthly branded searches moved from 141K to 169K.
- Across the 12 months ending September 2026, Skinny’s share of searches among mobile and broadband providers in New Zealand held steady at 7.8%, and its estimated monthly branded searches moved from 34.7K to 35.8K.
How did search popularity change for New Zealand mobile and broadband providers in September 2026?
1 change
In September 2026, One NZ gained share of searches among mobile and broadband providers in New Zealand, from 34.4% to 37%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using One NZ’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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